Wyndham Introduces Ramada Encore Brand to New Zealand

MEDIA RELEASE

RAMADA ENCORE® BRAND DEBUTS IN NEW ZEALAND

New 88-room hotel signals a diversification of the Wyndham Hotel Group portfolio locally

CHRISTCHURCH, NEW ZEALAND (1 MAY, 2017) – Wyndham Hotel Group today announced the introduction of a new brand – Ramada ENCORE – to New Zealand, reflecting the hospitality giant’s intent to broaden its portfolio in the country.

The soon-to-be Ramada ENCORE Christchurch Colombo Street is being developed under a franchise agreement with Lepdon Holdings and is slated to be completed in late 2017. Once finished, it will bring Wyndham’s portfolio in New Zealand to nine hotels and resorts spanning 446 rooms.

Located in the Christchurch CBD, the $15 million development is ideally located near heritage attractions, the historic Canterbury Museum and the Arts Centre. Tourism hot spots like the Cardboard Cathedral, Re:START (the temporary shopping mall built from shipping containers), the Town Hall, funky restaurants and bars are all within walking distance.

Christchurch is the nation’s heritage heart and the gateway to the South Island. A range of unforgettable experiences are available inside a two-hour drive, including hiking, mountain bike riding, rafting, surfing, golfing, bungee jumping, skiing and whale, dolphin and seal watching.

The city’s tourism revenue grew five per cent to NZD $2.2 billion in the year ending January 2017 and the result made Christchurch the nation’s second largest tourism market, even ahead of booming Queenstown.

Wyndham Hotel Group South East Asia and Pacific Rim President and Managing Director, Barry Robinson, said this development signifies the company’s desire to have a diverse presence in all New Zealand’s major cities.

“Wyndham Hotel Group has achieved outstanding portfolio growth in New Zealand in the past two years, going from five hotels and resorts to nine existing or planned properties, with more on the way,” he said.

“Ramada ENCORE is a unique brand, different from any other lifestyle brand in New Zealand. It appeals to international and savvy domestic travellers alike through its modern features such as vibrant social spaces, contemporary bathrooms, wooden floors and bright colours. Ramada ENCORE will be the perfect fit for this trendy part of the city.”

The hotel’s facilities include meeting rooms, a gym and a restaurant. Managing Director of franchisee Lepdon Holdings, Erin Hindmarsh, said the hotel will have a positive impact on Christchurch, including the employment of at least 12 staff once operational.

“This will be a significant development for Christchurch that will not just benefit travellers, but also those working in the food and beverage industry,” she said.

“This announcement today – and the involvement of a global hospitality giant like Wyndham – is a sign of confidence in the long-term future of tourism in Christchurch.”

Throughout South East Asia and the Pacific Rim, Wyndham Hotel Group currently has more than 100 hotels operating under its Ramada, Ramada ENCORE, Wyndham Hotels and Resorts®, Wyndham Grand®, Wyndham Garden®, Days Inn®, TRYP by Wyndham® and Microtel Inn & Suites by Wyndham® brands.

With a portfolio of more than 8,000 hotels globally, Wyndham Hotel Group is the world’s most diverse hotel company – and the largest based on number of hotels.

All Ramada ENCORE hotels participate in Wyndham Hotel Group’s award-winning, market-leading rewards program, Wyndham Rewards®. In the world’s simplest, most generous hotel loyalty program, members earn a guaranteed 1,000 points with every qualified stay. They can then redeem a free night at more than 8,000 hotels worldwide for just 15,000 points per night, or any of more than 17,000 vacation condos and homes for just 15,000 points per bedroom per night. Learn more or join for free at www.WyndhamRewards.com.

ENDS

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