Half of Kiwis need a coffee kick-start in the morning

MEDIA RELEASE

Is coffee your morning kick-start?

It is for nearly half of Kiwis

Auckland, 28 April 2017. Latest survey of 1,902 Kiwis reveals nearly half need a coffee to get them going in the morning.

For a nation that prides itself on the quality of our coffee, it’s no surprise that 44% of New Zealanders have confessed to needing a coffee to set them up for the day.

Also, according to the latest Canstar Blue survey on our coffee buying habits, more women than men suffer caffeine withdrawal symptoms (such as headaches and dizziness). This may explain why nearly one in four females have tried to cut down coffee intake over the last 12 months.

Canstar Blue spokesperson Emma Quantrill says:

“Coffee has been New Zealand’s most popular hot drink since the 1980’s so it’s no wonder so many of us have come to depend on it for a kick-start in the morning.

“There’s a lot more caffeine in coffee than tea and it’s this element that gives our brains the shove we sometimes need in the morning. The flip side, as many of us know, is we’ve got to be careful with our afternoon double shots or after dinner coffee as it can give an energy boost that stops us getting a restful sleep.”

So how much is too much?

In New Zealand there is no official recommended daily intake for caffeine but it’s generally accepted that too much can lead to side effects such as muscle tremors, headaches and heightened anxiety. Rule of thumb suggests three to four standard coffees per day are okay for a healthy adult.

Quantrill continues:

“For those of us who like to make ourselves coffee first thing in the morning, we often have a larger than average cup or give ourselves a refill, which is obviously far more than what you expect in an average cup.

“The good news for lovers of instant coffee is that it can have up to 50 per cent less caffeine then filtered coffee. But contrary to popular belief, in fresh coffee it tends to be the lightly roasted rather than darker roasted varieties of coffee beans that contain the highest amounts of caffeine so you also need to bear that in mind.”

The brands we like to buy

With so much choice in our supermarkets, how do you choose the coffee that’s right for you? We asked 1,902 Kiwis to rate their coffee based on taste, variety, value for money, packaging and overall satisfaction. This year Jarrah came top of a competitive field and was awarded five stars for overall satisfaction.

Visit our website for further information

About the survey

Canstar Blue commissioned I-view to survey New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from 1,902 New Zealanders who have purchased and consumed coffee from a supermarket in the last six months.

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