MEDIA RELEASE
12 April 2017
MERGER CREATES COMPELLING NEW ACTIVE TOURISM BRAND
Adventure tourism companies Go Orange, Queenstown Rafting and Kiwi Discovery are merging to form a strong active tourism
brand under the Go Orange name. Queenstown Rafting is New Zealand’s largest white water rafting operator, Kiwi Discovery
is one of the best known ski, sightseeing and adventure activity operators and Go Orange offers cruising and kayaking in
Milford and Doubtful Sounds, as well as cycling in Fiordland National Park.
With around a hundred staff, the newly merged Go Orange will start on May 1st offering rafting, kayaking, cruising,
cycling, ski and track transport and a range of coach connections in the region.
“The combined strengths of these three Real Journeys owned companies will give us a sharper focus, provide a greater
range of options for visitors and enable the new Go Orange to build on its reputation as an active, fun, innovative,
value brand,” says Real Journeys Chief Executive Richard Lauder.
The merger, which follows extensive consultation, was announced to staff last week and some of the key appointments have
now been confirmed. All existing staff have been offered new roles in the merged company or within the wider Real
Journeys Group. There have been no redundancies, and a number of new jobs have been advertised.
“This is an exciting development for us - the merger will enable us to create two very distinct tourism brands. The Go
Orange active adventures brand will complement Real Journeys premium positioning,” says Richard.
Tim Barke, General Manager of Queenstown Rafting and Kiwi Discovery for the last fourteen years, becomes the new Go
Orange Head of Operations. Tim says he is looking forward to the challenge and the opportunity that the merger of the
three companies will open up. “I’m really excited to be part of it. With my previous life as a commercial skipper, I’m
also really looking forward to being involved in the marine industry again, while still working with the current
businesses and teams.”
Southlander Adam Wilson, who has worked in sales and marketing for the last twelve years, most recently as Queenstown
Sales Manager at Go Orange, will lead the new sales team. “Combining rafting and snow with our existing kayak and cruise
products makes the future very exciting for Go Orange,” says Adam Wilson, Go Orange Head of Sales.
Go Orange is well known in Te Anau, where it has been based but will now have a stronger presence in Queenstown at the
Queenstown Rafting shop in Shotover Street. In an associated move, Cardrona Alpine Resort will also be more visible in
Queenstown utilising the Kiwi Discovery shop in Camp Street.
About Go Orange www.goorange.co.nz
The original company was set up in Doubtful Sound by Real Journeys in 2012, and started operating in Milford Sound
rebranded as Go Orange a year later. It offered alternative cruises with a quirky Kiwi twist. Two years later sea
kayaking was added to its range of activities in both in Milford and Doubtful Sounds. Coach connections to Queenstown
followed a year later, whilst guided cycling tours began this season.
On 1st May, 2017, Go Orange will be merged with Queenstown Rafting and Kiwi Discovery to create a strong active tourism
company.
About Real Journeys www.realjourneys.co.nz
Real Journeys is a privately owned tourism business that was founded in 1954 by tourism and conservation pioneers Les
and Olive Hutchins. Today the company remains true to its founders and their guiding principles of conservation and
hospitality.
Based in some of the most untouched areas of New Zealand, Real Journeys has operations from Stewart Island to Queenstown
– including the Te Anau Glowworm Caves and world renowned cruises through Milford and Doubtful Sounds and the heritage
steamship TSS Earnslaw and Walter Peak High Country Farm.