MEDIA RELEASE
APRIL 2017
MISSION ESTATE TAKES A SUSTAINABLE APPROACH TO DIXIE CHICKS CONCERT
The team at Mission Estate, working in close consultation with the NZ Police, has created a uniquely designed PET* wine
bottle for the upcoming Dixie Chicks concert, which is being held at the winery on Saturday 8th April.
“This initiative is a win win for all parties as there is focus on ensuring concert goers safety and comfort,” said
Mission Estate’s Chief Executive Peter Holley. Conveniently, patrons can purchase either a 750ml bottle or individual
serves.
The 750ml bottle is shatterproof, and has been designed specifically for the Dixie Chicks concert. PET produces less
greenhouse gas emissions and uses less solid waste per bottle than glass and is 100% recyclable. The quality of the wine
is also maintained, due to ambient oxygen being prevented from reaching the wine.
The PET wine bottle or individual glasses will be available at the concert in the following varieties: Chardonnay, Pinot
Gris, Sauvignon Blanc, Pinot Noir, and Syrah.
ENDS
About Mission Estate:
Established in 1851, Mission Estate is New Zealand’s oldest winemaker. By combining the traditional craft of winemaking
with the latest technology, we are reaching out to a new generation of wine lovers across the globe.
* PET is an abbreviation for polythylene terephthalate and is lightweight plastic.