James & Wells announce two new partnerships

31 MARCH 2017

James & Wells announce two new partnerships to help champion the food and beverage sector.

Staying true to their reputation of championing innovation in the food and beverage sector, national intellectual property (IP) specialists James & Wells are proud to announce two new partnerships with the New Zealand Food Awards and the New Zealand Food Summit.

With New Zealand government’s plans to treble the sectors export market by 2025, Senior Associate John Mansell says the value of leveraging intellectual property will be crucial in achieving the greatest return.

“Being involved with both the New Zealand Food Awards and the New Zealand Food Summit is incredibly exciting. It’s a chance for us to show the sector the importance of IP and how it can be used to strengthen and enhance the value of a business.”

The New Zealand Food Awards, powered by Massey University, are now entering their 30th year as New Zealand’s premiere food awards. The awards recognise the creative work of product innovators in nutrition, enterprise, food safety and products. James & Wells are sponsoring the Business Innovation Award.

Massey University National Events and Sponsorship Manager Robin Congdon oversees the New Zealand Food Awards and says “James & Wells have one of the leading food and beverage IP teams in the country, which makes partnering with them the ideal fit for us as New Zealand’s leading food awards.”

The New Zealand Food Summit is a combination of the Food Value Chain Conference and the Food Safety and Compliance conference. The conference brings together business leaders in the food and beverage sector as well as food scientists, product developers, academics and those working in regulatory compliance. Johnathan Chen, Head of Asia Division will be speaking on ‘Innovation in Asia’ at the summit.

Sara Ellis-Jack from the New Zealand Food Summit says “We are very excited to be supported by James & Wells and value their commitment to help support and grow New Zealand’s food and beverage industry, a key focus of the New Zealand Food Summit.”

ENDS

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