28 March 2017
NZ exporters gain access to international agfood innovations portal
The FoodHQ Innovation Club has become a partner of World Food Innovations, an internationally recognised online portal
that profiles innovative agfood solutions to attract global business.
The FoodHQ Innovation Club helps food and beverage companies tackle the multiple challenges associated with innovating
their products and businesses to meet consumer demands in New Zealand and overseas. It provides one-door access to
2,200+ researchers, leading-edge knowledge, and innovation tools from internationally recognised research and innovation
organisations.
WorldFoodInnovations.com, an initiative by Food Valley, the Netherlands, was established in 2016. Food Valley has built
up a deep insight into the challenges of the agrifood industry and vast network of companies and knowledge institutions
that can help to tackle these challenges effectively. Food Valley focuses on speeding up the innovation performance of
companies both in the Netherlands and abroad. The online portal offers excellent opportunities to discover and share
innovation insights, to attract global business interest and most important, to get connected.
FoodHQ Acting Programme Director Claire Massey says FoodHQ has had a strong relationship with Food Valley since it was
established in 2013.
“The associate membership agreement strengthens our relationship with Food Valley while providing New Zealand food and
beverage companies with a unique opportunity to market innovative products to an international audience,” she says.
“It is one of the tools we are using to help grow New Zealand’s reputation for food and beverage innovation and increase
exports,” says Professor Massey.
Food Valley Director Roger van Hoesel says he is looking forward to collaborating more closely with FoodHQ and the food
and beverage companies linked to FoodHQ.
“New Zealand and the Netherlands have strong business and academic associations, especially with FoodHQ’s partners
Massey University, Riddet Institute, Plant & Food Research and AgResearch – this agreement will strengthen the relationship between the two countries.”
“The world food innovations portal aims to help businesses overcome distance to market issues – it’s a practical tool
that will help overcome the gap,” says Mr van Hoesel.
Companies interested in joining the FoodHQ Innovation Club and gaining access to this unique marketing opportunity
provided by the world food innovations portal are asked to contact FoodHQ Acting Programme Director Claire Massey on 021
423 156 or by emailing claire.massey@foodhq.com.
The FoodHQ FoodValley agreement was signed at the Food Value Chain and the Food Safety & Compliance conferences 28 March 2017. Both Claire Massey and Roger van Hoesel are guest speakers at the conferences.
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