Media Release
For immediate release
Misha’s Vineyard Unveils New Central Otago Tasting Room
CROMWELL, Central Otago, New Zealand, 21 March 2017 – Misha’s Vineyard has opened a Tasting Room in Cromwell – the heart of the Central Otago wine region. The ideal location
overlooking Lake Dunstan on the main approach to Cromwell, is already proving a busy destination for wine lovers.
Vineyard owners Andy and Misha Wilkinson have a spectacular 57-hectare estate on the edge of Lake Dunstan at Bendigo,
just ten minutes from Cromwell, but felt a more centrally located tasting room would be easier for guests to access.
With 20 export markets established and 10 vintages completed, Misha and Andy they decided it was the right time to open
a Tasting Room to showcase their wines. “We receive calls every day from people visiting from overseas who are familiar
with our brand and want to visit” said Andy. “We are also seeing increased tourism, with Central Otago growing its
reputation as a world-class wine and food destination. Cromwell was also recently named the fastest-growing small town
in the country, so it’s really exciting to be part of that growth.”
Recent figures from the Ministry of Business, Innovation and Employment (MBIE), showed that the Central Otago region had
an 11.6% increase in visitor spending across all markets for the year to January 2017. According to Tourism New Zealand,
20% of tourists arriving in the country take part in a ‘wine experience’, up from 13% in 2014. It’s estimated that 2.9
million people visit Queenstown which is a 45-minute drive from Cromwell. Destination Queenstown’s latest Visitor
Experience Survey shows that ‘wine’ or ‘visiting wineries’ is one of the reasons why both domestic and international
visitors chose Queenstown as a holiday destination.
With the wine tourist in mind, the design concept for Misha’s Vineyard Tasting Room was to create a simple yet elegant
space that would enable guests to have a relaxed personal tasting experience. A French country inspired theme was chosen
as the perfect backdrop for the pale blue and gold of the Misha’s Vineyard brand with the interiors and furniture being
custom-built. The Wilkinsons also wanted to bring the atmosphere of the vineyard into the tasting room so three walls
have large-scale photographic murals showcasing the work of renowned local photographer Tim Hawkins, who has been
photographing Misha’s Vineyard since the ground-breaking ceremony in 2004. Local artist Kerry Lanauze has also created a
couple of special art pieces that have become talking points for guests. The facility includes a private tasting room
for members of the newly launched Misha’s Vineyard Vine Club.
With a range of single-vineyard Pinot Noir and aromatic white wines including Pinot Gris, Riesling, Rosé, Sauvignon
Blanc, Gewürztraminer, as well as a late harvest dessert wine, Misha’s Vineyard offers guests a wide range of wines to
sample. Misha’s Vineyard Tasting Room is open every day from 10am to 4pm, and also offers platters and small plates for
those wanting to relax and enjoy a glass of wine and the views.
“The opening of this new tasting room, signifies a new phase of growth for us” said Misha Wilkinson. “From the outset,
the strategy for Misha’s Vineyard has been to build a premium brand working primarily with top restaurants, five-star
hotels and premium wine retailers around the world as well as in New Zealand. We’ve won many fans along the way so now
we have a place we can host them and thank them for their support, as well as the opportunity of winning some new fans.”
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Misha’s Vineyard Tasting Room
Location: 180 State Highway 8B, Cromwell 9310 (Freeway Orchard complex)
Hours: 10am – 4pm daily
Food: Platters and small plates available
About Misha’s Vineyard Wines Limited www.mishasvineyard.com
Misha’s Vineyard is located on one of the most spectacular sites in New Zealand at the edge of Lake Dunstan in the
Bendigo sub-region of Central Otago. The sun drenched north-west facing terraces of the 57-hectare estate provide the
optimal conditions for producing world-class Pinot Noir and a range of aromatic white varieties. The ‘no compromise’
philosophy behind Misha’s Vineyard wines require an exacting sustainable viticulture regime, hand-picking of the
estate-grown fruit and considerate as well as minimalist winemaking methodologies. Under internationally renowned
winemaker Olly Masters, the range of Misha’s Vineyard wines have won critical acclaim since their launch. Named as one
of New Zealand’s Top 20 Producersby the prestigious Decanter (UK) magazine, the wines are now exported to more than 20 countries around the world.