Media Release
New Zealand’s Leading Loyalty Programme Welcomes New Zealand’s Leading Energy Retailer
Auckland, 16 March 2017 – Loyalty NZ, the company behind the Fly Buys loyalty programme, has confirmed that Genesis Energy will be joining the
coalition on 7 May.
Loyalty NZ CEO Stephen England-Hall says the company is looking forward to welcoming Genesis Energy to Fly Buys,
bringing together two industry leaders with ambitions to shake up the energy sector.
“Genesis Energy has really exciting strategies lined up for retaining customers in an industry that sees some of the
highest customer churn in New Zealand, and we have lined up best practice use of customer data to increase customer
retention straight away,” he says.
“We are really looking forward to creating transformation for both Genesis Energy and Fly Buys with a shared vision of
innovation.”
While Genesis Energy will be offering an incentive for Fly Buys members to sign up to the provider, other initiatives
include tailoring reward and recognition deals for long-standing Genesis Energy customers.
“We are thrilled that the country’s leading energy retailer will be using the full capacity of Fly Buys’ capability to
attract and retain customers, and that more Fly Buys members will be able to earn points and be rewarded for their every
day spend.”
The full list of Fly Buys partners can be found at flybuys.co.nz.
ENDS
About Fly Buys
The Fly Buys programme has over 2.5 million cardholders across 74% of New Zealand households, and can be earned at over
1,500 outlets.
Fly Buys is owned by Loyalty New Zealand which specialises in the clever use of big data to help Kiwi businesses know
more about what their customers want, and how they can best deliver it. LAB360, is Loyalty NZ’s specialist data
analytics and insights business helping companies use data in clever ways to finesse their business strategy and get
outstanding results. Loyalty NZ’s major shareholders are Foodstuffs (New World), IAG (State Insurance), BNZ and Z
Energy.