Kylie Minogue launches debut eyewear collection

Media Release

9 March 2017

Kylie Minogue launches debut eyewear collection for Specsavers

Pop sensation and style icon, Kylie Minogue, looked spec-tacular as she unveiled her new Kylie Minogue Eyewear collection, exclusive to Specsavers, in Sydney on Tuesday morning.

The event was attended by more than 60 VIP guests who were treated to a fashion show displaying 25 glasses and four sunglasses from the collection, a stunning combination of elegance and edginess. In-demand model Samantha Harris stood out on the catwalk wearing KYLIE 08 from the Subtle Bling collection, joined by upcoming “it” girl, Daisy Davies wearing KYLIE 07, showcasing the new styles.

Together with event MC and E! Australia host, Ksenija Lukich, Kylie revealed, “I have an extensive collection of glasses comprising of hundreds of pairs, it’s crazy I know! I looked back at my favourite specs from over the years when I first began working on the collection, for added inspiration.” Looking radiant in her favourite KYLIE 13 from her new collection, she added, “I love the KYLIE 13 glasses, they are really modern but with a vintage shape and suit most face shapes.”

Kylie also had fun ‘Spinning Around’ in a custom 360 photo booth, a highlight for guests who were also able to share their own glamorous spinning shots with friends on social media. Kylie’s spinning around video can be viewed here.

Discussing why she’s excited to be launching the Kylie Minogue Eyewear collection, Kylie said, “Designing the glasses and collaborating with Specsavers has been a fabulous experience. I’ve taken a lot of inspiration from the many frames I’ve collected over the years, style icons I admire and classic shapes and styles.

“I started noticing the different glasses people were wearing and was always assessing what I liked about them. I also found that glasses are not only essential or practical for some people, but others like to wear them just for fashion. What’s more, so many people find them sexy!

“At my request, we made sure the collection includes some petite styles. I know what it’s like searching for glasses and not being able to find any that fit. We’ve really made sure there’s something in there for everyone.”

Kylie drew inspiration from different eras using a variety of shapes, colours and textures. Each frame in the collection features a striking angled temple and her iconic ‘K’ tag for a chic but understated hint of Kylie glamour.

“Expressing yourself with your glasses provides a fantastic opportunity to change up your look, which I personally love to do, so having a real mixture of styles is definitely something that works for me. I like to combine that functional day-to-day look with a little more glamour for the evening. That’s something I’ve incorporated into the collection, through what I like to call a hint of subtle bling!”

The Kylie Minogue Eyewear collection will be available in Specsavers stores nationally from Thursday, March 9th.

Kylie’s top picks include:

Kylie 5

“I love these gorgeous cat’s eye frames. They’re a combination of tortoiseshell and chartreuse - it’s actually quite hard to pin down what colour they actually are as it changes depending on the light, but that’s what makes them so versatile. I’ve received many compliments when wearing this pair!”

Kylie Sun RX 4

“Whenever I wear these sunglasses, I picture myself driving around the south of France in a convertible car. I love the rose gold combined with the brown leather and marbled effect along the sides. They’re also really comfortable and make you feel like you’re on holiday all the time.”

Kylie 15

“These are a very classic shape, which is slightly more masculine and edgy - but definitely something I would wear every day. There’s a much more sexy vibe here too with the little bit of sparkle on the side. These frames are great for taking you from day to evening.”

Juan Carlos Camargo, Specsavers Head of Frames says, “We wanted a range of glasses that would appeal to stylish, confident women and this collaboration embodies an eyewear collection that all spec wearers will instantly recognise and identify with.

“A trendsetter since topping the charts nearly 30 years ago, Kylie’s style has evolved into a refined, elegant and feminine look that I’m sure will appeal to all New Zealanders. The Kylie effect is powerful and her mass appeal and timeless style made for the perfect partnership.”

-ENDS-

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