Destination Queenstown unveils new official visitor website to inspire travellers
Thursday 2 March 2017 (Queenstown, New Zealand) – Destination Queenstown has unveiled a brand new website to showcase
New Zealand’s favourite visitor destination this week.
QueenstownNZ.nz is now live following a project that involved extensive research and development and makes use of the
latest website technology and trends. The website, which currently receives over 1.6 million visitors a year, has been
built with the user experience at the forefront, matching the travel planning journey and providing the most sought
after information to plan a trip, based on extensive research on what inspires people to travel.
Destination Queenstown chief executive Graham Budd says he is very excited to launch the new website, which is a vitally
important tool for visitors.
“It’s been a huge project, and after months of research and development we are incredibly pleased with the outcome, and
we hope users are too.
“The Queenstown website is one of our most important assets, and this extensive upgrade only enhances what is the most
comprehensive tool for people who want to know more about Queenstown,” says Mr Budd.
Rich with more inspiring images, the content-driven website also features articles, listicles and itinerary suggestions
to showcase the different kinds of experiences visitors can have in Queenstown across all four seasons. This includes
articles written by leading travel journalists that help inspire and encourage visitors to make the most of their time
The new website also uses content created by real travellers to inspire other travellers, harnessing the power of social
media to turn every visitor to Queenstown into an ambassador for our destination.
To help users find what they’re looking for, the website uses a world-leading search solution to ensure that users of
the website can find the experiences, activities, services and information they’re looking for quickly, and a My
Queenstown favourites feature allows them to build their Queenstown holiday with listing details alongside other
The website has been built utilising the latest technology and CMS, giving Destination Queenstown the flexibility to
keep evolving the user experience and flows based on how users interact with the website.
This project was designed and developed by Christchurch-based design agency TimeZoneOne with design input from
Queenstown creative agency Feast Creative.