Coup For Ipsos As Renowned Industry Leader Joins
New Zealand Management Team
Highly respected market researcher Winifred Henderson joins
Ipsos New Zealand in a specially-created role
Auckland, January 19, 2016
Ipsos today announced the appointment of well-known and highly-regarded industry veteran Winifred Henderson to the
specially-created role of Senior Client Director.
Henderson is well-known to market researchers and clients alike. She started as a qualitative researcher for TNS in the
1990s but is best known for her work with Prime Research, which she bought in 2006 and built up to be the country’s
largest market research respondent recruitment agency, selling while ‘on top’ in April last year.
Henderson’s appointment comes as current Ipsos NZ Managing Director Diane Dickinson steps down.
Ipsos CEO for Australia-New Zealand Simon Wake explains:
“With Diane’s decision to seek out new challenges we had an opportunity to re-think her role. Diane has been an
exceptionally valued and long-serving member of the Ipsos Management Team in Australia & New Zealand. But just as Diane’s true calling is research, Winifred excels in client servicing and business
development, and so it made sense to create a new role for Winifred that lets her focus on our clients and market
As well as her work with Prime Research, Henderson is also a Fellow and current Chair of the Research Association of New
Zealand, a board member of The Global Research Business Network, and Vice President of the Asia Pacific Research
Committee. Since 2008 she has been Judge and Conveyor of Judges for the industry's Research Effectiveness Awards. On her
new role at Ipsos, she says:
“In my work with Prime and the Research Association I have probably been exposed to more researchers, companies and
projects than any normal researcher could ever expect. The team at Ipsos always stood out for their professionalism,
intellect and for just being so enjoyable to work with. The attraction of this role was just as much due to the calibre
of my new colleagues as to the challenges presented – the best of both worlds”.
Winifred starts at Ipsos on January 16 2017.