MEDIA RELEASE
High value sheep milk PGP programme officially kicks off
[20 December 2016] – Building an environmentally, socially & economically sustainable industry to meet the growing demand for sheep milk products is the goal of a new sheep milk
Primary Growth Partnership (PGP) programme that has officially kicked off.
The Ministry for Primary Industries (MPI) and Spring Sheep Milk Co. have signed a contract for the new Sheep – Horizon
Three PGP programme, which means the programme can formally start.
Sheep – Horizon Three will provide a major boost by creating a high value, sustainable sheep milk industry in New
Zealand. Internationally, sheep milk is growing in demand. This is particularly clear in Asia, where consumers like its
nutritional value, flavour and digestibility.
Scottie Chapman, Chief Executive of Spring Sheep Milk Co., says “With a market-led approach, New Zealand is in an ideal
position to develop the sheep milk products that will grow this sector. Our PGP programme with MPI allows us to do that
in a planned and systematic way that ensures we create a high-value, sustainable industry from the get-go.”
The goals of the Sheep – Horizon Three PGP programme are ambitious. It aims to develop a market driven, end-to-end value
chain for sheep milk generating annual revenues of between $200 million and $700 million by 2030.
As well as the high value sheep milk products expected to be delivered by the programme, an exciting aspect is the
collaboration it will enable across New Zealand’s emerging sheep milk industry.
Through sharing the knowledge and expertise gained, the programme will establish a platform for industry to build up to
55 farms over time. These farms will have optimised farm systems to meet New Zealand conditions, managed by farmers with
specific sheep milking expertise.
Martyn Dunne, Director-General of MPI, says “New Zealand’s sheep milk industry is still in its infancy and the
increasing demand for sheep milk in New Zealand and overseas provides an ideal opportunity for growth.”
“Through the Sheep – Horizon Three PGP programme we are building a sheep milk industry, which will have ongoing
benefits.
“Establishing an end-to-end value chain will ensure that returns are generated across the sheep milk industry – from on
farm, through processing and then into marketing. Importantly, this value will be retained in New Zealand at every
stage.
“Collaboration across New Zealand’s sheep milk industry, particularly at this relatively early stage, will provide a
strong and necessary foundation for growth.
“Over the next few years, Spring Sheep Milk Co. will develop the right farming system for New Zealand sheep milking,
alongside importing new genetics to start breeding sheep suited to milking in the unique New Zealand environment.
“Through our PGP we invest in cutting-edge innovation programmes in partnership with industry to deliver significant
value for New Zealand. The Sheep – Horizon Three programme squarely fits within this ethos.”
MPI will be investing $12.56 million (40 percent) into the new programme with Spring Sheep Milk Co. investing $18.83
million, representing a total investment of $31.39m over its six year life.
With the addition of Sheep – Horizon Three, there are 20 PGP programmes currently underway representing a committed MPI
and industry investment of almost $760 million over the lifetime of the programmes.
[Ends]
NOTES TO EDITORS
About Spring Sheep Milk Co.
Established in 2015, Spring Sheep Dairy NZ Limited Partnership (trading as Spring Sheep Milk Co.) is a 50/50 partnership
between Landcorp and SLC Ventures LP, a group of private New Zealand investors led by Scottie Chapman.
Spring Sheep Milk Co. is a boutique marketing company that ensures that only the best products reach customers and that
they are tailored and refined to meet the needs of our global customers and consumers. For more information, see http://www.springsheepnz.com.