Dell EMC names Geoff Wright as New ANZ Channel Leader

Dell EMC names Geoff Wright as New ANZ Channel Leader

Auckland, New Zealand, December 12, 2016 - Dell EMC has named Geoff Wright as Channel Leader for Australia and New Zealand. In his new role, Geoff will be responsible for the ANZ channel business and the implementation of new Dell EMC Partner Program, formally scheduled to come into effect in February 2017. Geoff will report into Tian Beng Ng, Senior Vice President of APJ Channels at Dell EMC.

Geoff will play a critical role in unifying each legacy company’s partner programs. Based in Sydney, he will have primary responsibilities for Dell EMC’s sales efforts across all of its commercial channel partners, including distributors, resellers and system integrators.

“At Dell EMC, we believe that change brings rich opportunities. With the incredible improvements coming to the Dell EMC Partner Program, our channel needs an incredible leader who understands the local market, has been working with partners across the country and knows how to lead through this transition. Geoff brings a wealth of industry experience and has formed great relationships within the channel community which I believe will enable us to make great strides in the market. I’m thrilled to have Geoff on my leadership team to drive the ANZ channel business. His experience and expertise will be invaluable to our partners as we attack the market together and win big” said Tian Beng Ng, Senior Vice President and General Manager, Channels Asia Pacific and Japan (APJ).

“Our channel partners will play an increasingly important role in our go-to-market strategy and growth of the business as we seek to become the industry’s most trusted advisor. “Built on three core tenets – to be Simple, Predictable and Profitable – the new Dell EMC Partner Program will ensure all partners are positioned for growth and success. I am thrilled to be part of this exciting journey in leading our combined channel business,” said Geoff Wright, General Manager, Channels, Dell EMC, ANZ.

Wright joined Dell in 2015 and brings nearly 30 years of strategic channel experience having worked across APAC, EMEA and the UK at a number of high-tech companies. Over the last three decades, Wright has built a wealth of knowledge in several technology segments including software, retail, cloud, security and data storage. With a vision of becoming the leading channel-centric organisation, Wright’s appointment is a strategic move to help Dell EMC’s partners bridge the gap from legacy infrastructure to becoming trusted advisors with the most innovative technologies to enable their customers to overcome future challenges and harness opportunities ahead.

Previously announced at Dell EMC World in October, Dell EMC is combining the best elements of the former Dell and EMC channel programs to create a new, tiered partner program globally. The new Dell EMC Partner Program will ensure all partners have ample opportunity, business confidence and commensurate profitability, regardless of their tier. The expansive program will encompass the entire Dell EMC partner ecosystem, inclusive of Solution Providers, Cloud Service Providers, Global Alliances, OEM Solutions partners and distribution.

ENDS

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