Free Branding to Uplift Small Businesses

Waking Giants Free Branding to Uplift Small Businesses

Branding and growth strategists Waking Giants are offering a free branding package to help uplift small businesses. Each calendar month they will choose a person/company that puts themselves forward for some free branding advice and design.

The idea comes from Grant Diffords (Founder & Director) love of helping small businesses build momentum and confidence in what they are doing. He believes New Zealand is one of the easiest places in the world to start a business, but that there is still a lot of education needed around the value of branding.

The no strings attached give-away is designed for those looking to start a business or those who want to take their business to the next level. It could be an individual or a small team that are well into the planning stage of a business and ready to make it real. Or those early stage business that are operating but haven’t quite cracked their brand strategy.

Grant has over 15 years experience working with brands from $100,000 revenue to multi-million dollar businesses. The free branding will involve an initial consultation to explore the company vision and development of brand identity – naming, logo, business cards, social media assets, and more. Grant is also looking to help guide these businesses in the right direction with an easy to follow growth-strategy.

For Grant and the team at Waking Giants it provides them with further opportunity to work with hungry start-ups and early stage businesses that need support. The idea is centred around giving back to the business community which is one of the core values at Waking Giants and about upskilling businesses around the importance of branding to their longterm success.

How Waking Giants Tackle Branding

Branding may be the most elusive part of business. Things like sales and marketing go hand in hand but building a brand is so much more harder to define and ultimately achieve.

Marketing, in its traditional sense, leads directly to a sales opportunity which produces a transaction. This is measurable, especially in the online world of digital content and analytics tools. We can measure cost-per click and appreciate a monetary ROI.

But branding can’t be seen in maths or with data. The worlds best brands whether its Harley Davidson, Apple or Nike have built brands that get stronger with each passing year. Yes they have great logos and provide a sublime product but what else underlies their success?

Their beliefs. Brand identity conveys a belief about who they are as people and as a company. Nike believe in action – get off your ass and just do it! Apple believe in challenging the status quo, no matter their product. And Harley Davidson believe in freedom, the freedom of the open road and to have your voice heard.

Brands with strong beliefs help indivduals convey their beliefs to the world. And that’s the key point about branding. How do you measure that? Well you can’t but much of it comes down to your intuition. It’s also why music artists – say Taylor Swift - will give away free concerts to their fans on a whim because it says something about who they are.

There’s no transaction. Just a belief in giving with ZERO expectation of anything in return. Design is the starting point - a face to introduce yourself to the world. But your logo must represent who you are and what you believe in and the value you’re willing to give away with no expectation of return. This is true not only of your customers but of your staff and culture too.

Where to Apply for the Free Branding Package?

To submit yourself or your business follow the link below.

*Terms & Conditions apply.

www.wakinggiants.co.nz/starting-a-business/

-Ends-

© Scoop Media