Statement and background from Kellogg’s on Consumer NZ ‘Bad Taste Food Awards’ announcement
Nutri-Grain statement
“We approach the advertising of our foods with a strong commitment to comply with all applicable laws and regulations.
Nutri-Grain is a source of fibre from wheat and oats and is a source of protein with 8.5g per serve. The information on
pack and throughout all of our advertising for Nutri-Grain is accurate, substantiated and complies with the requirements
of the Food Standards Code.” said Will Brockbank, Director, Kellogg’s New Zealand. “We’re also really proud of
Nutri-Grain’s long history as a principal sponsor of the Ironman New Zealand and Ironman 70.3. Nutri-Grain’s historic
reputation as ‘Ironman food’ is based on this longstanding and iconic association with the sport of Ironman in both
Australia and New Zealand.”
On background (Nutri-Grain)
• Nutri-Grain is a source of fibre from wheat and oats and contains 2g dietary fibre per serve, which meets the
conditions for a ‘source of fibre’ nutrient content claim under Standard 1.2.7 of the Food Standards Code.
• It also contains 8.5g of protein per serve, which meets the conditions for a ‘source of protein’ nutrient content
claim under Standard 1.2.7 of the Food Standards Code.
• The Health Star Rating system was developed and implemented by the Government to help people choose and compare foods
within a category. You’ll find health stars on all of our cereals, ranging from 2 stars to 5.
• For a food such as Nutri-Grain, the 4 health star rating is balanced across it being a source of fibre from oats,
while having lower salt and a moderate amount of sugar – less than 2.5 teaspoons in a 40g serve and equivalent to 12% of
the recommended daily intake for sugar.
• The daily intake guide or % DI is a set of reference values for an acceptable intake of nutrients (including sugar),
set out in Standard 1.2.8 of the Food Standards Code, and derived from the Nutrient Reference Values (NRVs) for
Australia and New Zealand. The NRVs is a joint initiative of the Australian National Health and Medical Research Council
and the New Zealand Ministry of Health.
On background (Coco Pops Chex/Crispix Honey)
• We routinely re-analyse our foods to ensure that the Nutrition Information Panels (NIPs) reflect the most recent data.
• Even when a food hasn’t gone through a reformulation or recipe change, sometimes there are minor variations in the
nutrition information as a result of changing our raw materials suppliers, or when we change production facilities.
• This is really just the nature of the food business and how the food is analysed.