The redeveloped Tui Brewery opens its doors

Media Release
1 December 2016

CHEERS TO 127 MORE YEARS
The redeveloped Tui Brewery opens its doors

The Tui Brewery has been through a lot in its 127 years including the Pahiatua Earthquake (1934), the infamous Arnold Nordmeyer Black Budget, a couple of World Wars and some vicious rumours of closure. But the Tui Brewery certainly hasn’t closed - in fact that couldn’t be farther from the truth. Over the past 12 months the team at Tui have been busy redeveloping the Tui Brewery making it fit for purpose so the team are able to brew Tui on site for at least another 127 years.

The home of Tui on State Highway 2, Mangatainoka is proud to unveil its new bespoke brewery as part of the $4.5 million investment in the Tui Brewery site. This includes a brand new German engineered Brewhouse, which arrived in seven containers and has taken a dedicated team a few months to install. And now that the setup is complete, work begins to lay down the first brew.

The new Tui Brewhouse allows greater brewing flexibility and creativity, which will see the team release a number of innovative small batch beers, as well as regional specific brews. Some of these will only available on site at the Tui Visitor Experience, Bar and Café.

Tui Brewery Head Brewer Tupu Gregory says, “The Tui Brewery is a Kiwi icon, and has stood the test of time – as well as plenty of earthquakes - over the 127 years we’ve been brewing on site. The redevelopment signals that the home of Tui is here to stay. Production requirements have changed and we now have a bespoke, fit for purpose brewery which gives us greater flexibility. This is the best outcome for the brand, and the region, as we’re able to produce a number of unique beers especially for the Central region.”

Since 2006 the pilgrimage to the famous Tui Brewery has become more and more popular with visitor numbers increasing steadily. The new brewery tours will enhance the current visitor experience and generate further tourism for the area.

To celebrate the new Brewhouse, Tui is giving their faithful consumers, and the valued community the opportunity to be part of a ‘Roof Shout’ - free brewery tour - for the entire region. Tui Passports (vouchers) for free brewery tours are available in Central Region on premise outlets, regional newspapers and on Tui’s Facebook page. So make sure you get a Passport and come along and see Tui’s new home.

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