Thursday 01 December 2016 08:04 AM
Institutional investors now dominate NZ media company ownership: report
By Pattrick Smellie
Dec. 1 (BusinessDesk) - Institutional investors now dominate the ownership and governance of New Zealand media
companies, according to the sixth annual update on local media ownership from the Auckland University of Technology's
Journalism, Media and Democracy Research Centre.
"For the first time in six years, our media companies are exclusively owned by financial institutions and it is in their
interest to push structural changes through," the report's author, Merja Myllylahti, says in a review of a sector in
which two major mergers are proposed: between news publishers NZME and the New Zealand assets of Australian media firm
Fairfax Media; and between Vodafone New Zealand and Sky Network Television.
Media owners have largely pulled out of the sector, she notes.
"Many of the directors have no declared media interests, but have directorships in financial firms and corporate
advisory businesses.The board structures of media corporates support further consolidation."
The report lists the most significant events in New Zealand media ownership this year as: NZME separating from its
Australian parent APN News & media, to become a standalone NZX-listed company; Rupert Murdoch's News Corp selling all its NZME shares, inherited as
a result of the APN split; the proposed merger between NZME and Fairfax's New Zealand assets; Vodafone proposing a
merger with Sky Network Television; and TV3 owner MediaWorks getting a new board and senior management.
NZME, publisher of the New Zealand Herald newspaper and website and the Newstalk ZB radio network among other assets, is
85.6 percent-owned by financial institutions, she said.
Myllylahti painted a grim outlook for traditional news publishers, saying merging was "not a solution for NZME’s and
Fairfax’s troubled business models".
"The market challenges remain the same."
She noted a report by David Kaynes, an Australian-based analyst for multinational investment bankers Citi, reported in
Australian media yesterday, suggesting Fairfax's flagship titles in Australia have “no future if digital revenue
continues to decline”.
"The only way for the merged company to stabilise its revenue in the short-term is to implement cost savings and cut
hundreds of jobs, and it is their intention to do so," said Myllylahti.
The report notes that media and telecommunications consolidation is accelerating in many countries.
"The relations and dependencies between news media corporations, social media companies, search engines, chat providers,
and news app companies became increasingly intertwined and complex" in 2016.
NZME and Fairfax are arguing they must merge to have a chance of competing with global platforms like Facebook and
Google, which are becoming go-to venues for news while hoovering up digital advertising revenues, which are a far
smaller than the total pool of advertising spend once available to newspaper publishers.
That's in spite of new evidence that the total proportion of all ad spending committed to digital channels is growing
fast.
The Standard Media Index, a measure of New Zealand advertising spend, shows some 31.6 percent of total ad spending was
on digital from January to September this year was 31.6 percent, compared with 26.2 percent in the same period last year
and 11.6 percent for the same period five years ago.
(BusinessDesk)
ends