MEDIA RELEASE
Hokey Pokey still top choice for Kiwis
Auckland, 30 November 2016. The king of kiwiana, Hokey Pokey, has whipped its contenders into shape and once again
scooped the top spot as the nation’s favourite ice-cream flavour.
Competition was stiff but melted away as Northland, Waikato, Bay of Plenty, Hawkes Bay, Taranaki, Otago and Southland
all declared Hokey Pokey the ‘king of the cone’.
Commenting on their survey of over 2,000 New Zealanders, Canstar Blue spokesperson Emma Quantrill said:
“With so many new flavours on the market it’s great to see that Hokey Pokey still reigns supreme. It’s a kiwi icon.
“But our survey does show that there is a contender to the crown. Cookies and Cream is gaining popularity amongst the
younger generations and it will be interesting to see if Hokey Pokey can retain top spot over the next few years.”
New Zealand is top of the world when it comes to Ice Cream
Although it didn’t hit New Zealand shores until sometime after 1800, we’ve become a nation of ice cream connoisseurs. In
fact, according to the New Zealand Ice Cream Manufacturing Association New Zealanders have been ranked as the biggest ice cream lovers in the world, annually consuming an average of 23 litres
per capita!
Emma went on to say:
“We love our ice cream and tend to know exactly why we like it. One in five of us are very loyal to the brand we buy and
can’t be tempted to try other products, even if they are on special.
“Our overall drivers of satisfaction are in order of merit, taste, value for money, variety and finally the packaging.
And the winner is…..
From the survey of 11 brands, the five stars for overall satisfaction was awarded to Auckland based, family owned,Much Moore who have been making ice cream for over 30 years.
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About the survey
Canstar Blue commissioned I-view to survey New Zealand consumers across a range of categories to measure and track
customer satisfaction. The outcomes reported are the results 2047 New Zealanders who have purchased and eaten ice cream
tubs in the last six months.
About Canstar Blue
Launched in June 2011, Canstar Blue is a customer satisfaction research and ratings business that’s core purpose is to
help consumers make better purchasing decisions. Based on independent research conducted by Colmar Brunton Australia and
I-view (owned by Ipsos), our aim is to act as the real voice of the consumer. To date, more than 42,000 Kiwis have rated
their customer satisfaction across more than 45 different categories.
Canstar Blue is an initiative of CANSTAR. Active since 1992, CANSTAR is New Zealand and Australia’s premier research and
expert ratings agency working with over 30,000 products and more than 300 brands in the financial services industry.
CANSTAR is chiefly focused on helping consumers make better financial decisions.
What are the Canstar Blue ratings?
Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories
including banking, telecommunications, appliances, electronics, utilities and FMCG. Results are freely available to
consumers who are encouraged to use the ratings as a guide to product excellence. The full range of results can be
viewed at canstarblue.co.nz