24 November 2016
Caption: Fonterra’s NZMP team brings a virtual New Zealand dairy farm experience to Singapore’s Milk Protein Conference.
FONTERRA CREATES VIRTUAL DAIRY FARM EXPERIENCE IN SINGAPORE
Green pastures dotted with dairy cows are familiar sights for most New Zealanders, but are less common in other parts of
the world. So curious about what life is like on a New Zealand dairy farm, delegates at the recent NIZO Protein Dairy
Conference in Singapore donned virtual reality headsets to step briefly into the dairy farm virtual world.
Fonterra’s General Manager of NZMP Ingredients for South & East Asia, Hamish Gowans, said that the virtual dairy farm experience was an exciting and innovative way to bring to
life the New Zealand story of lush pastures, cared-for cows and finest dairy.
“With their headsets projecting 3-D images of a typical dairy farm environment, complete with sounds, delegates were
able to get a sense of the origins of our dairy ingredients – a new experience for many.”
NZMP was a sponsor of this year’s conference, which brings together global food industry representatives to discuss
growing opportunities in the milk protein market.
“Fonterra is well known for its whole milk and skim milk powders, but companies may not be as familiar with our
higher-value, more advanced ingredient solutions. The conference provided us with a great opportunity to speak to
potential customers about our wide range of high-value ingredients.”
Mr Gowans said that more consumers are looking for specific nutritional benefits in their foods, especially turning to
protein for the benefits of muscle maintenance and recovery, as well as weight management.
“The global protein ingredients market is poised for huge growth as more consumers seek healthier diets. This means
protein-fortified foods are becoming more mainstream, moving away from its typical use by the likes of bodybuilders and
top level athletes.”
The Co-op’s NZMP ingredients customers use protein in a wide range of food and beverage products including cheese,
beverages, yoghurts, snacks and other nutrition products.
“We are always looking to help our farmers get more value out of every drop of milk. Growth in our NZMP ingredients
business helps to deliver higher returns for our farmers and meet the needs of our consumers and customers worldwide,”
said Mr Gowans.
ENDS