McDonald's trials Little Kiwi books in Happy Meals

200,000 Little Kiwi books for little Kiwis
Macca’s top 1 million books with new Happy Meal trial

The popular Little Kiwi books are on the menu at Macca’s as part of a nationwide Happy Meal trial. For a limited time, Kiwi parents can choose between the ever popular Happy Meal toy or one of two children’s books.

Little Kiwi Flies to the Rescue and Little Kiwi is Scared of the Dark are part of the best-selling Little Kiwi series by New Zealand author and illustrator Bob Darroch.

McDonald’s has more than 200,000 Little Kiwi books available nationwide, contributing to more than 1 million books distributed by restaurants in the last two years.

Jo Mitchell, McDonald’s Director of Marketing, says the Little Kiwi book trial is a natural extension of Macca’s annual book promotion and is part of the ongoing evolution of the Happy Meal.

“We want to offer customers value and choice and use our scale as New Zealand’s largest group of family restaurants to have a positive impact on Kiwi families. The response to previous books has been popular and parents tell us they like the option of a book.

“The Happy Meal continues to evolve with the changing needs of families,” adds Mitchell. “Earlier this year we gave away 100,000 apples, and tested some new drinks and sides. We’ll continue to listen and try new things out.”

Assuming the trial is successful, McDonald’s could add books as a permanent option alongside toys in Happy Meals.

ENDS

Notes to editor:
· The trial is in participating restaurants nationwide from 20th October-28thDecember, while stocks last
· 10c from every Happy Meal is donated to the Ronald McDonald House Charity, raising $750,000 for the charity a year.

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