Plexure Receives Double Accolades In 24 Hours
It’s been a fantastic 24 hours for Plexure, with an international award presented in San Francisco overnight (see
attached) and being announced as the second fastest growing company on the Deloittes Fast 50 Index with a growth rate of
Plexure CEO Scott Bradley said the two acknowledgements of Plexure’s success coming in such a short time had been
enormously rewarding for the Plexure team, who had worked very hard in the last couple of years to develop innovative
solutions for the world’s major retailers.
“In the last couple of years we have constantly pushed the boundaries, using our unique IOT driven CRM platform to
deliver seamless customer experiences across multiple digital channels in the real world. It is great to see our
customers recognise the contribution we’ve been able to make to their business success, which is what has generated this
great growth story for us,” Mr Bradley said.
Mr Bradley was in San Francisco to receive the Current GE Partner Innovation Award, where he received news of Plexure’s
Number Two ranking on the Deloitte Fast 50.
“It’s been a great day for Plexure and for our team around the world,” Mr Bradley said.
Plexure Recognized for Innovation at
GE’s Minds + Machines Event
IoT-Driven CRM Leader Receives Current’s Partner Innovation Award for Delivering
Enhanced Customer Experience at Retailers
SAN FRANCISCO (November 17, 2016) – Plexure, the global leader in IoT-driven CRM, announced today its win of the Current, powered by GE
Partner Innovation Award. Plexure CEO Scott Bradley accepted the award on behalf of the company from Dave Bartlett,
chief technology officer for Current, during GE’s fourth annual premier Industrial Internet event, Minds + Machines
Plexure leverages digital insights, real-world environmental conditions and in-store activity to automate and improve
the way brands interact and engage their customers in real-time. The award recognizes Plexure’s most recent advances,
such as integrating with Current’s intelligent LED lighting systems to deliver improved customer engagement in-store,
which allows retailers to track the uplift of sales by customers using this technology. With the addition of Current’s
Indoor Positioning API, Plexure is able to pinpoint a customer's in-store location to within four inches and send
optimized content to digital displays and electronic price tags when the customer is right alongside.
Plexure’s Bradley commented, “We are honored to receive this award as innovation is at the heart of our mission. Plexure
uses IoT orchestration to link the physical and digital worlds and provide customers with personalized and optimized
transactions. In turn, this offers retailers a measurable uplift in sales and a proven return on their technology
Current’s Bartlett said, “Plexure’s unique approach to customer relationship management, along with its forward-thinking
use of Current’s Indoor Positioning API, are innovation in action. As Current builds out our partner ecosystem we are
eager to partner with companies like Plexure that are dedicated to disrupting and transforming the way the world works.”
“Linking engagement to ‘Point of Sale’ data, Plexure gives retailers key insights about customer behaviors that can be
used to increase basket value and ultimately, the lifetime value of the customer,” Bradley explained. “Our partnership
with Current is strategic to transforming the customer experience and enabling retail brands to improve transactions and
generate positive results.”
More About Plexure IoT-Driven CRM
Plexure’s award-winning IoT-driven CRM focuses on three comprehensive aspects of customer engagement: measurement,
optimization and influence. The solution measures the exact value of every marketing interaction in physical and online
worlds, gathering, analyzing and taking action from tens of thousands of live digital events per second. Plexure
optimizes live customer engagements by leveraging digital insights, real-world conditions and in-store activity and
automates how brands intelligently engage and influence customers real-time using machine learning. Targeting specific
contextual parameters such as the customer’s immediate location or the weather around them, Plexure’s IoT-driven CRM has
an enterprise ready engagement engine with POS integration capability. It targets the right customer and tracking unique
offer codes all the way through to final transaction uplift.
For more details, please view this video
As Internet of Things (IoT) technology and connected devices enable multiple touch points in real time to reach
customers, Plexure help brands build rich customer engagement with its IoT Orchestration Engine and measure the sales
uplift of these experiences. With a singular focus on improving real-world business transactions, Plexure’s IoT-driven
CRM is used by prominent global brands including McDonald’s, 7-Eleven, Exxon, Anheuser Busch, The Compass Group and IKEA
to drive and convert in-store visits to in-store sales.
Learn more about Plexure: Website
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