TSB Bank and Surf Life Saving announce new partnership

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EMBARGOED UNTIL 11:30am Thursday 10 November, 2016

10 November 2016

TSB Bank and Surf Life Saving announce new major partnership

The new surf lifesaving season has brought about a new major partnership for this essential rescue service.

Surf Life Saving New Zealand, together with TSB Bank, is proud to announce a three year agreement which will see TSB supporting the national body and its 74 clubs nationwide.

The partnership is a natural fit for the two organisations whose values are closely aligned by putting people first – protecting individuals’ and families’ futures.

Coming from small, humble beginnings and having long histories in New Zealand, both TSB Bank and Surf Life Saving New Zealand provide trusted, nationwide services with a strong focus on communities and the people they represent.

TSB Bank is keen to build this partnership into all areas of its business. “We are excited to partner with Surf Life Saving New Zealand,” says TSB Bank CEO Kevin Murphy.

“We were seeking a partnership with a like-minded organisation that would resonate strongly with our employees, customers and communities. Surf Life Saving New Zealand delivers on this expectation and we look forward to building our relationship with communities around the country.”

TSB Bank branding will be present on Surf Life Saving properties such as the “swim between the flag” bases, lifeguard uniform, beach condition signs and the Bank will be the naming rights sponsor of the national surf lifesaving championships.

Surf Life Saving New Zealand CEO Paul Dalton says coming from a strong surf lifesaving community in Taranaki, TSB Bank has a great understanding of what the organisation is truly about.

“There is a great brand alignment for us and we’re delighted to partner with another organisation that is all about looking after people and being there for Kiwis,” he says.

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