Pic’s Peanut Butter win global Great Taste accolade
Nelson-based peanut butter manufacturer Pic’s Peanut Butter has won a prestigious 1 star in the 2016 Great Taste Awards.
Judged alongside 10,000 blind-tasted products, Pic’s Crunchy Peanut Butter was one of only two New Zealand products to
receive an award.
Great Taste, organised and run by the Guild of Fine Food, is globally acknowledged as one of the most respected food
accreditation schemes for artisan and speciality food producers and is often referred to as the ‘Oscars’ of the food
world. The UK-based awards attract thousands of entries each year from food producers around the world.
Pic Picot, owner of Pic’s Peanut Butter describes the win as “really marvellous”. “It’s great to see our peanut butter
striking the right note with UK tastebuds.”
This year’s awards were judged by a panel of more than 500 of most demanding palates, belonging to food critics, chefs,
cooks, restaurateurs and food producers as well as a whole host of food writers and journalists. All products are
removed from their wrapper, jar, box or bottle before being tasted so that no importance is placed on brand or
packaging.
This year’s panel of judges included TV chef and author, Valentine Warner, MasterChef judge and restaurant critic,
Charles Campion, and Great British Bake Off winner, Frances Quinn.
Pic’s Peanut Butter has also been shortlisted in this year’s Quality Food Awards in the UK. Pic’s is one of five
shortlisted products in the ‘Grocery – other’ category and the only product that is not a UK supermarket own brand
product to be shortlisted in that category. Quality Food Awards winners will be announced in London on 10 November.
Pic’s Peanut Butter is now sold at five London markets and is on sale at the prestigious Partridges of Kensington
(holder of a Royal warrant to supply the Royal household at their four residences of Windsor, Sandringham, Balmoral and
Holyrood House).
ENDS
About Pic’s:
Pic’s Really Good Peanut Butter was established in 2007 and is now New Zealand’s best selling peanut butter. Lovingly
made in Nelson, Pic’s Peanut Butter is sold in supermarkets around New Zealand and Australia, and in Hong Kong,
Singapore, Malaysia the UK and the US. It is also shipped to mail order customers all over the world.
For more information about Pic’s products go to picspeanutbutter.com
For more information about the Great Taste awards go to greattasteawards.co.uk
For more information about the Quality Food Awards go to qualityfoodawards.com
For a full list of UK stockists of Pic’s Peanut Butter go to picspeanutbutter.com