National Geographic and Ad2one announce Ad Sales Partnership.
Ad2one today announced a partnership with National Geographic Partners to manage advertising sales for
nationalgeographic.com and nationalgeographic.com.au’s New Zealand audience.
Effective immediately the partnership will see premium digital advertising sales house Ad2one spearhead sales efforts in
New Zealand for the world’s definitive digital platforms for science, adventure and exploration. This includes National
Geographic’s recently re-launched local website nationalgeographic.com.au which delivers content curated specifically
for the Australian and New Zealand audience.
With a long-standing history for delivering high quality editorial, photography and video content National Geographic is
the perfect partner to add to the growing portfolio of global brands that Ad2one represents in the NZ market, including
BBC, LinkedIn, Reuters & CNN.
Ad2one is Australia and New Zealand’s premium digital ad sales house, established in 2003 in the UK and launching in ANZ
shortly after. In that time it has built up a sterling reputation as the go-to sales house for media brands seeking
quality sales representation in the NZ market.
“I’m over the moon at the opportunity to work with such a high quality & well regarded global brand in this market “ said Ad2one’s Country Manager , Mairi Herbert . “As a business we pride
ourselves on delivering a premium service to premium advertisers across a premium portfolio of properties.” she
continued.
“At National Geographic, we’re committed to jam-packed, jaw-dropping visually immersive, factually relevant and highly
engaging storytelling for the digital online world as much as we are for TV and print” said Jacqui Feeney, ANZ’s
Managing Director of Fox Networks Group & National Geographic Partners. “Kiwis are loyal to Nat Geo’s digital destinations in growing numbers - currently 150,000 Users a Month and we look forward to working with Ad2One in the NZ market to drive local advertiser relationships appealing to a global,
environmental audience while leveraging our unique capacity to go further with clients in creativity and partnership.”
The partnership coincides with the launch on November 13th of National Geographic’s highly anticipated global event
series MARS, from Academy Award-winning executive producers Ron Howard and Brian Grazer. National Geographic will extend
the MARS storytelling in an unprecedented cross-platform effort which includes a six-part digital companion prequel
series, Before MARS, which will be available at nationalgeographic.com.au, alongside ongoing MARS coverage to accompany the series.