FIZZ campaigners should change logo, says FGC

Press Release: 12 October 2016

FIZZ campaigners should change logo, says FGC

FIZZ campaigners need to seriously consider changing the new “No Sugary Drinks” logo launched at yesterday’s campaign rally, says Katherine Rich, Chief Executive of the New Zealand Food & Grocery Council.

“That logo looks almost identical in shape and colour to iconic curved Coke bottle silhouette pictures that can be found on the internet. It’s not fair that they’re singling out one drink in their campaign.

“FGC welcomes discussion about how some New Zealanders take on too many kilojoules from beverages. We also support the freedom of FIZZ campaigners to express themselves and create all the logos and posters they like, but there’s no doubt in my mind what that iconic image in the current FIZZ campaign logo is.

“If FIZZ campaigners want to do something that would make a genuine difference to helping New Zealanders make healthier choices, they could help the Health Promotion Agency distribute its educational resources regarding the sugar content in beverages to public places such as schools, GPs’ offices and dental surgeries.

“The HPA has produced sets of excellent educational resources, such as “How Much Sugar Do You Drink”, which give New Zealanders much more information than a FIZZ logo about banning sugary drinks ever could.”

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