Do you know who I am? | So wrong it's right!
Travel insurance extraordinaire Eugene Wylde from Comparetravelinsurance.co.nz (CTI) is back with a new ad campaign, labelled; “Do you know who I am?”
We’ve all had an iffy holiday experience, but never more so than Eugene, the website’s iconic holiday geek-guru. Whether
Eugene's trip is disrupted by cheeky chimps or turns rather rabid on a visit to Vietnam, the new ad campaign is set to
put the humour into holiday hurdle.
Natalie Smith, Marketing Manager of Comparetravelinsurance.co.nz said: “You can’t always rely on your holiday to run smoothly – luggage gets lost, items are stolen, people fall sick;
that’s where travel insurance comes in. The frustration of a trip turned sour is a universal experience and one we
thought is best conveyed through a good dose of slapstick humour.”
“We’ve always stayed true to our fun-loving, quirky brand and never more so than with our new ads. It’s easy to stick to
classic, idyllic holiday clichés when promoting travel insurance, however, that’s not our style. Our new campaign stands
out from the crowd, has cut-through and hopefully makes people LOL!”
“We had a great time creating our new campaign and hope that our customers relate to our eccentric, offbeat sense of
humour. We trust that audiences will have a good chuckle at Eugene in a few rather compromising situations. Plus,
there’s more to be released in the upcoming months.”
Gemma Raymond from 90 seconds said: "The 90 Seconds team had a blast bringing the compare travel insurance ads to life –
we couldn’t be happier with how it has all come together!"
Do you know who I am ads on Youtube
Check out Comparetravelinsurance.co.nz’s new travel insurance ad campaign “Do you know who I am?” right here https://www.youtube.com/playlist?list=PLtGsJPfSAZfDmpAIB3huiWEfmVbDvBmom
Individual video links:
Youtube channel: https://www.youtube.com/c/comparetravelinsuranceau
Previous risqué business
CTI aren’t afraid of being a bit risqué – their previous ad campaign “Save yourself the risk” for their Australian websiteComparetravelinsurance.com.au, which won Mumbrella’s Ad of the Month featuring a dwarf, a fat man and a chainsaw was banned back in 2012 due to weight discrimination complaints to the Ad Standards Bureau.
Smith adds: “We don’t believe our new ad campaign will offend. It’s meant to be entertaining, not distasteful.
Regardless, the banning of the previous ad didn’t seem to diminish our success, the reworked version of the campaign has now been viewed almost 6.7 Million times on YouTube!”
Credits:
Client: Compare Travel Insurance
Directed/Produced: Simon Frost
Video Production Platform: 90 Seconds
Talent: Chad Richards
ends