NZ Business Traveller is Live

NZ Business Traveller is live.

Business travel news site NZ Business Traveller went online last week featuring content targeted at business travellers and listing information that will contribute towards making business travel more efficient and informative.

The website was well received by the audience with its user experience and interface (UX) getting top laurels. The clean lines, ease of navigation, crisp and large images and the layout across desktop and mobile devices contributed towards a high engagement rate.

Harmeet Sehgal, Editor and General Manager of NZ Business Traveller said, “We’re excited to launch NZ Business Traveller which is the second travel website in our stable. This platform will give is an opportunity to populate business travel content that is relevant to the New Zealand business traveller. It’s a niche that aims to provide 100% relevant content delivered on the best possible digital platform. Our aim is to get the new website as popular as our leisure travel news site For the Love of Travel”

Over the months, the website will evolve with content with audio and video streaming on topics that will entertain and assist in customer retention.

Repeat visits is the way forward for niche news sites says Harmeet Sehgal.
“Loyalty is clearly our priority. When people like what you do, they become your biggest medium and so we need to listen to our audience and do more of what people like us doing.”

Current topics include hotel and airlines offerings along with loyalty, airports and travel tech.

NZ Business Traveller will be promoted through an online marketing strategy across key business websites with the aim to further grow and segment the current database of users and launching an innovative loyalty scheme that will see users recognised and rewarded for their patronage.

NZ Business Traveller will also launch invitation only key events for its audience where they will be able to meet and talk with with top business travel products and providers encouraging networking and promotion of products and services.

The ‘NZBT APP’ is on track to launch soon that will extend the platforms digital offerings of NZ Business Traveller.

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