Air NZ determined to change Australian perceptions

Media release
6 October 2016

Air New Zealand determined to change Australian travellers’ perceptions of where the airline can take them

Air New Zealand has set its sights on Australian travellers, unveiling a ground breaking campaign to convince Australians that Air New Zealand is a better way to fly to North and South America.

In a strategic move to capture a greater share of the Australian long haul travel market, the airline is on a drive to change Australian travellers’ perceptions of where Air New Zealand flies.

Chief Executive Officer Christopher Luxon says, “Australia is a huge strategic opportunity for us once Australians understand that using Auckland as a one stop hub to North or South America makes great sense - particularly for those currently starting their long haul journey with a domestic connection.

“More than a quarter of all international/long haul departures are bound for the USA, South America or Canada. Capturing just a little bit more of that market would see hundreds of thousands more Aussies flying with us to North and South America.

“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands1, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change.’’

Chief Revenue Officer Cam Wallace describes Air New Zealand’s network of international destinations and superior inflight experience as the Aussie travel market’s best kept secret.

“Kicking back in Air New Zealand’s world class lounge in Auckland beats a domestic connection hands down. Then there’s our great long haul service which includes menus prepared by internationally renowned chefs, wines selected by Masters of Wine, true lie flat beds in Business Premier, spacious luxury leather Premium Economy seats and the innovative Economy Skycouch™ that’s perfect for families.

Mr Wallace says the airline has a track record of “doing things differently” and the Better Way to Fly campaign is no exception.

“We’re famous for celebrity filled safety videos and stand out marketing campaigns and this time we’re thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of ‘Dave’ – a migratory bird who’s learned the benefits of flying long haul with Air New Zealand rather than sticking with the flock.

“Through CGI technology and the familiar voice of Bryan Brown, Dave bursts into life as Air New Zealand’s number one fan when it comes to flying to North or South America.” The campaign, revealed at an event in Sydney today, can be viewed here.

Australians can fly with Air New Zealand via Auckland to Los Angeles, Houston, Buenos Aires, Vancouver, Honolulu, San Francisco and beyond. To celebrate the launch of a Better Way to Fly Air New Zealand is offering limited time sale fares with return fares from Sydney to Los Angeles and San Francisco from $999, Houston from $1099 and Buenos Aires from $1199. Air New Zealand is also offering 50 percent off selected Economy Skycouch upgrades. Fares are on sale from Friday 7 October.

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