DT on path to growth, announces restructure
Melbourne, October 6, 2016 Creative Technology agency DT has announced a new structure, including several promotions, as the agency continues its
pattern of outstanding local growth and expected further regional growth.
The restructure follows DT’s recent merger with Tongue – bolstering the agency’s creative, content and strategic
services - and announcement of new ventures in Singapore and South East Asia plus significant growth to its Melbourne
and New Zealand businesses.
Brian Vella, CEO, DT says change has been a constant throughout DT’s 20-year history as the agency has always sought to
evolve with the times in response to market and client demands and setting itself up for the future.
Vella said after two decades of operation, the agency is still growing at double-digit rates. “Above all, the new
structure sets the business up for better regional growth,” said Vella. “A key leader in every market allows us to scale
better and provide more time and energy in emerging markets, while enhancing our offer in key markets such as
As part of the new structure 10-year DT veteran Alisia Muscat has been promoted to Managing Director of the Melbourne
office, which has 150 staff.
Previously Client Service Director, Muscat has been a tireless driver across DT Melbourne’s major client base achieving
long term success for clients including Bunnings, Myer and Officeworks. In her new role she is tasked with ensuring DT
is best positioned to continue its high growth pattern plus capitalise on new opportunities both locally and regionally.
“Alisia is one of my most trusted and proven team members, respected by the team and clients alike. She is going to be
fantastic in this major role and I’ve no doubt will take things to new levels,” said Vella.
In other staff changes made as part of the restructure, Jeremy Smart has been promoted to GM Sales & Marketing with a clear responsibility to oversee and manage the output of all marketing and sales activity regionally.
This includes DT’s offices in Melbourne, Sydney, New Zealand and SE Asia.
“We’re rapt to have someone with Jeremy’s talent and values in this role,” said Vella. “Jez has been instrumental in
leading the agency’s new business strategy and building our brand and profile in Australia. In his new role, he will
continue to drive these efforts further across all markets.”
In addition to the promotions DT has created a new Product Leadership Group which allows for a clear distinction between
‘agency management and ‘product leadership’. Vella said “This group’s mission - representing our core pillars across
strategy, creative, technology, design and research and development - adds more innovation and greater client value than
Tim Matheson, Chief Operating Officer, will be focusing further on DT’s Indian operation to support its local team and
capitalise on the raft of new business opportunities in the region. This comes with a new GM of India, Satajeet Deo.
DT’s Singapore business continues to show buoyant early signs of growth led by General Manager Luke Evans, originally
from the Melbourne office.
“Having the right people focussed on making the most of the excellent opportunities we’ve created in these markets,
makes for an exciting road ahead throughout the region,” said Vella.
“Change represents new opportunities for our people with new roles and new responsibilities. This is one of the things
I’m most excited about and proud of. All of these changes represent a strong commitment to the agency’s clients, people
and values, and a strong belief in our future. It’s an exciting time for our team and professional development, the
future of DT has never looked better,” Vella continued.
DT is part of WPP AUNZ, Australasia’s leading marketing content and communications group. With over 200 people in
offices in Sydney, Melbourne, Auckland and SE Asia , DT is one of the largest and most successful “locally grown”
agencies in the region.
WPP is the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion.
Through its operating companies, the Group provides a comprehensive range of advertising and marketing services
including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs 194,000 people (including associates and
investments) in over 3,000 offices across 112 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2016 Cannes Lions International Festival of Creativity for the sixth
year running. WPP was also named, for the fifth consecutive year, the World's Most Effective Holding Company in the 2016
Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by
Warc 100 as the World’s Top Holding Company (second year running).