NZ Online Retail Sales - Update for August 2016
Please find attached the latest BNZ and Marketview monthly report on New Zealand’s Online Retail Sales.
HIGHLIGHTS
• A strong month for online
retail, with total purchases up 17% compared to August last
year.
• Online retail sales at local sites
showed particularly impressive growth and were 20% higher
than August 2015.
o The strong online growth is in
contrast with growth in sales at physical stores, which were
up only 3.5%* on last August.
o Food/Groceries,
Clothing, and Department and Variety stores were responsible
for over half of the growth in online sales at domestic
merchants. These categories were all up by more than 20% on
last August.
o Online sales at local Sport and Camping
Equipment and Computer stores were also up more than 20% on
August 2015.
• Online purchases by Kiwi’s
from offshore sites were up 14% on August last year.
o
Key contributors to the increase were: Computer stores (up
21% on last August); Entertainment Media (up 37%); and
Clothing (up 17%).
NZ_Online_Retail_Sales_in_August_2016_20161005_FINAL.pdf