4 October 2016
Strongest Month of September on Record for new vehicle Registrations.
David Crawford, Chief Executive Officer of the Motor Industry Association says “Record strong immigration, high levels
of economic activity in Auckland and elsewhere and record low interest rates are combining to give consumers and
business confidence to purchase big ticket items. There were 13,884 new vehicle registrations in the month of September,
making it the highest month of September on record, and second highest month of any month ever. September registrations
are up 11.3%% on September 2015. Year to date the market is 7.6% up on this time in 2015 and heading for another record
For the month of September there were 9,704 passenger and SUV vehicle registrations and 4,180 commercial vehicle
Toyota was the overall market leader for the month of September with 17% market share (2,422 units) with Holden second
on 12% (1,636 units) and Ford third with 10% (1,454 units).
Toyota remains the passenger car and SUV market leader for the month of September with 17% share (1,692 units), with
Holden second on 12% (1,197 units) and Mazda third with 9% (883 units). Ford retained the commercial vehicle market with
20% share (835 units) followed by Toyota with 17% (730 units) and Holden third with 11% (439 units). Year to date Ford
has 21% (7,050 units) of the commercial market with Toyota on 20% (6,783 units).
The Toyota Corolla was the top selling passenger model for the month of September with 5% market share (481 units),
followed by the Hyundai Tucson on 4% (345 units) and the Kia Sportage on 3% (288 units).
The Ford Ranger is again both the monthly top selling commercial model for September with 18% market share (761 units),
and the overall top selling model for the month of September. The Toyota Hilux was the second best commercial model with
13% market share (554 units) with the Holden Colorado at 10% (422 units). Year to date the Ford Ranger stretches its
lead as the top selling commercial model with 19% market share (6,406 units) followed by the Toyota Hilux, with 14%
market share (4,787 units).
The SUV segments accounted for 36% of vehicle registrations for the month of September followed by passenger segments
with 33% and the light commercial segments with 25% share.
“If registrations of new vehicles continue at this pace, then it is possible we could see more than 140,000 new vehicles
registered in a year for the first time.” said Mr Crawford.
Sheet 1: Detailed figures for top 15 distributors, full year 2015, month of September 2016 and year to date 2016, total
vehicles, new cars and new commercials.
Sheet 2: Detailed figures for top 15 selling models - passenger cars and commercials- full year 2015, September 2016 and year to
Sheet 3: MIA segmentation full year 2015, September 2016 and year to date 2016.