Lexar Celebrates 20 Years of Memory Technology and Announces ‘Works with GoPro’ Verification for Additional microSD Card
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Lexar Continues Commitment to Maximising the Action Camera Experience
AUCKLAND, 22 September 2016 – Lexar is commemorating its 20th anniversary of developing industry-leading flash memory
solutions at the same time that it has completed the ‘Works with GoPro’ verification process. These microSD offerings
have achieved maximum compatibility with GoPro® products. All ‘Works with GoPro’ verified cards are currently on display
at Photokina 2016.
“Photographers who use GoPro devices are often capturing moments that can never again be replicated, from underwater
shots to 4K mid-action footage,” said Wes Brewer, vice president and general manager of the Lexar products group. “At
Lexar, we understand the critical importance of having memory solutions that are not only high speed, but also reliable,
so users can rest assured that their once-in-a-lifetime content has been quickly captured and stored efficiently and
securely. We are thrilled to be among the first memory card manufacturers to be in the Works with GoPro program, and to
offer our users blazing fast, professional-level microSD cards so they can make the most of their GoPro experience.”
The ‘Works with GoPro’ verification process ensures that the Lexar Professional 1800x, Professional 1000x, and
High-Performance 633x microSD cards have completed a vigorous testing process, and the cards are capable of achieving
optimal performance and compatibility with GoPro products. The Lexar Professional 1800x microSD card, which offers rapid
read transfer speeds up to 270MB/s*, is specifically designed for the high-speed capture, playback, and transfer of
multimedia files, including extended lengths of 1080p full-HD, 3D, and 4K video. These premium ‘Works with GoPro’ memory
solutions provide the speed, capacity, and reliability needed to capture any adventure on the go.
In addition to the rigorous testing and performance verification provided by GoPro, all Lexar product designs undergo
extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance,
quality, compatibility, and reliability. The Lexar microSD cards detailed above have formally completed the full ‘Works
with GoPro’ verification process and be available for purchase by the end of September 2016.
2016 marks Lexar’s 20th anniversary of developing industry-leading flash memory solutions for digital imaging, consumer
electronics, industrial, and communications markets. Originally established in 1996, and acquired by Micron Technology,
Inc. in 2006, Lexar has created forward-thinking imaging and digital storage solutions, forged partnerships with
technology leaders, and grown its loyal customer base across the world. Lexar’s 20th anniversary and its two decades of
memory innovation were recently celebrated at a ceremony at Lexar’s headquarters in Milpitas, CA.
“For 20 years, we’ve been focused on listening to the storage and imaging needs of our customers and creating the
solutions they’re demanding,” said Wes Brewer, vice president and general manager of the Lexar Products Group. “We are
taking this approach into the next 20 years, leading the charge to offer better ways to reliably capture, store, and
transfer high-quality digital content for photographers and videographers of all levels.”
Since it was founded in 1996, Lexar has introduced numerous pioneering products, including high-speed memory cards, high
capacity USB flash drives, and workflow-improving readers. With more than 80 patents, Lexar products have consistently
improved the digital imaging experience and the removable storage needs of students, consumers and professionals while
forging partnerships that keep Lexar at the forefront of industry trends.
Micron Technology, Inc., one of the world’s leading providers of advanced semiconductor solutions, acquired Lexar in
2006, strengthening Lexar’s ability to develop and market impactful, uniquely-designed products for the last 10 years.
Since then, Lexar has not only introduced inventive product lines in memory and storage, but also worked with major
partners from other industries to strengthen its brand presence and global distribution networks.
“Now more than ever, consumers need dependable solutions to capture and store large amounts of high-quality content on
the go,” Brewer said. “Lexar routinely partners with brands that offer pioneering technology that demands equally
cutting-edge, reliable storage. We also prioritise working with camera and device manufacturers on a regular basis, to
ensure maximum compatibility with our products. Whether you’re using a JumpDrive to store large files before an
important presentation, or using our Professional 1800x microSD™ with a GoPro action camera, professionals and hobbyists
alike can feel confident that Lexar has worked tirelessly to ensure their storage solution is up to the task.”
Lexar will showcase its latest high-performance memory solutions, including the ‘Works with GoPro’ verified memory
cards, at Photokina 2016, Hall 2.1, Booth B030.
For more information about Lexar products, visit www.lexar.com.
*Up to 270MB/s read transfer, write speeds lower. Speeds based on internal testing. Actual performance may vary. Highest
transfer speeds achieved only when paired with a microSD™ UHS-II USB 3.0 reader. Based on 128GB capacity.
Actual usable memory capacity may vary. 1GB equals 1 billion bytes.
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