Paul Henry Continues Strong Performance

MEDIAWORKS WEEKLY HIGHLIGHTS REPORT
FOR IMMEDIATE RELEASE

19/9/16

PAUL HENRY CONTINUES STRONG PERFORMANCE & TV3 WINS FRIDAY NIGHT

MediaWorks’ cross-platform programme Paul Henry continues to deliver strong results. On both Wednesday and Friday last week the programme outperformed or matched its competitor in its target demographic of viewers aged 25-54.

Last week (in 25-54) the show drew a total audience of 129,700 viewers each day across the timeslot versus 130,200 on TVNZ. Friday morning was a particular highlight, securing 30.6% of the audience in 25-54 versus 26.9% on the competition, as well as winning the 18-49 and Household Shoppers with Kids demographics.

Friday night on TV3 matched this success with the channel winning the night in its target demographic of viewers aged 25-54.

The comedy line-up the channel is famed for led this victory, with Jono and Ben, The Graham Norton Show, 7 Days, Fail Army andNewshub Late winning their timeslots in 25-54 and other demographics.

Bolstering its digital team, on Monday MediaWorks announced the appointment of Shaun Davies as Newshub’s Head of Digital News. Shaun joins MediaWorks from BBC News where he held the role of Australia Editor. Prior to this he held numerous roles at ninemsn including Managing Editor.

On radio, More FM Drive host Jason Gunn’s attempts to cheat co-host Lana Searle out of a virtual rugby win has seen his near-naked image paraded nationwide on a billboard.

To ensure Jason understood his bad behaviour, last week saw the billboard tour from Bluff to Lana’s hometown of Dargaville. The 'Naked Gunn' stopped in towns across New Zealand, with thousands of listeners getting a unique chance to see more of Jason than they might want - he later burned the billboard.

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