New Look, Improved Fuels, New Technology for MobilTM

16 September 2016

New Look, Improved Fuels, New Technology for MobilTM in New Zealand

· Fuel Technology SynergyTM petrol and diesel help improve engine performance across all fuel grades
· New product names help customers better differentiate fuel offerings
· Brighter forecourt design and pay-at-the-pump technology enhance overall station experience

Mobil has launched the new Synergy family of fuels in New Zealand, representing the latest in global fuel technology. Mobil is currently rolling out Synergy fuels to sites across the North Island with the new range of fuels coming to selected South Island service stations in 2017.

Mobil is renaming its fuel to help customers better differentiate its fuel offerings. The Synergy fuels will be known as Supreme+ (98 RON), Supreme (95 RON), Extra Unleaded (91 RON) and Extra Diesel. With new additives, the fuels help improve engine performance and responsiveness.

As an integral part of the new Synergy program, Mobil service stations are receiving a new look to provide customers with an enhanced overall station experience. The image upgrade includes innovative design elements to communicate fuel offers more consistently and effectively to customers.

“Mobil’s scientists have developed the improved fuel formulation to provide a deeper clean that will help improve engine performance,” said Andrew McNaught, Country Manager of Mobil Oil New Zealand Limited. “We are also investing to upgrade our forecourt image, so that customers can experience more attractive and brighter service stations, while continuing to enjoy the quality, service, value and convenience that we provide.”

“Site enhancements will also see new technology available to customers on the forecourt, with the rollout of pay-at-the-pump facilities. Pay-at-the-pump appeals to today’s customers, who are increasingly looking for an easy and convenient fuel purchasing experience,” he said.

For more information about the Synergy fuel formulation, upgraded service stations and related promotion activities, please visit mobil.co.nz.

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