MediaWorks Weekly Highlights Report 5/9/16

MEDIAWORKS WEEKLY HIGHLIGHTS REPORT
FOR IMMEDIATE RELEASE

5/9/16

TV3 Wins Friday Night & Mediaworks Becomes Largest Supplier of Premium Digital Video Content in NZ

TV3 continued its outstanding Friday night performance, winning the night in its target demographic of viewers aged 25-54, as well as 18-49 and 18-39.

The network’s famed mixture of local and international comedy led the result, withThe Graham Norton Show, 7 Days and Fail Army winning their timeslots amongst 25-54, 18-39 and 18-49 year olds.

Similarly, Paul Henry continued to perform against its competition, winning Tuesdayamongst viewers aged 25-54, 18-49 and Household Shoppers with Kids. In its target demographic of 25-54, the show drew 32.2% of the television audience against 27.3% on the competition.

Thursday saw MediaWorks announce a partnership with music and entertainment content platform Vevo, to become their exclusive premium video sales partner in New Zealand.

The partnership sees MediaWorks become the largest supplier of professionally produced premium online video content in New Zealand with a combined total of more than 50 million monthly video streams. These new content figures means MediaWorks will now reach more New Zealanders with online video content than any other local publisher.

MediaWorks Radio was excited to announce Murray Lindsay joining Magic as network afternoon announcer in 2017. A highly respected and experienced broadcaster, Murray’s appointment represents another step in the continuing development and growth of MediaWorks’ newest radio brand, which surpassed 100,000 listeners in the latest GfK survey, from launch in 2015.

MediaWorks also extended the frequencies of two of New Zealand’s most popular radio brands throughout the North Island. Listeners in Whakatane and the Eastern Bay of Plenty can now tune in to The Edge and The Sound. The Sound also started broadcasting to Kerikeri and the surrounds on Friday.

And in the digital space, The Real Housewives of Auckland continues to be an outstanding performer. Since launch, strong audience interest ensured the show dominated online viewing, being the most popular VOD programme on 3NOW over the last 2 weeks.

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