Vinomofo launches in New Zealand

Wednesday, August 10

Vinomofo launches in New Zealand

Australia’s number one online wine retailer has kicked off its New Zealand operation with a launch party in central Auckland last night.

Vinomofo, which offers members the opportunity to buy wines from New Zealand, Australia and international markets, has taken the Australian market by storm and to date has nearly half a million regular users.

Co-founders Justin Dry and Andre Eikmeier launched the New Zealand site to a crowd of excited wine lovers and entrepreneurs from New Zealand’s start up community.
Justin says start-ups are dear to Vinomofo’s heart because that’s how the team at Vinomofo see themselves.

“We love the environment and the energy start-ups bring, the way they work together, the way they epitomise the best things about building a product and a company and taking on the world.

Andre says the launch of the New Zealand site marks the company’s first steps into the global market and he’s excited for the company but also for the customers.

“For us it’s about find and building that tribe of wine lovers who want to do good things in the world. We want to step up and explore and have fun and our customers, our tribe, want the same thing.”
Vinomofo offers a curated wine service that makes it so much more than just a clearing house for the big wine companies.
“We have a team of buyers who look at the market and what they want, who are passionate about bringing new and unique brands out into the open and who go out of their way to find interesting wines that customers might not have seen before,” says Justin.

“These are the wines we drink. If we don’t love it, we don’t sell it. Less than 5% of wines that cross our tasting bench actually make it to the website. Our tribe of mofos know that we go out of our way to make sure the wine they get is wine they want,” says Andre.

Vinomofo offers a full return policy that means customers can send back wine they’re not happy with for replacement, full refund, or credit as the customer wants. Vinomofo will also cover the return shipping cost so wine lovers can relax and enjoy the wine they like.

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