Noel Leeming to open new South Island flagship store in Christchurch tomorrow
Media Alert: 4 August, 2016
Noel Leeming is celebrating its Christchurch heritage with the re-opening of its Moorhouse Ave store tomorrow which has
been given a $1 million facelift.
The revamped Moorhouse Ave store will offer the people of Christchurch the company’s most innovative and
state-of-the-art retail space to date. The company’s first store was opened in Christchurch in 1973 by Mr Noel Leeming
and has since grown to be New Zealand’s number one consumer electronics and appliances retailer.
Unique features of the new store include: a brand new Services hub; smart home display; next generation Built in Cooking
Centre including a Fisher and Paykel area for customers to visualise products as they would appear in their home; and a
world-leading Sonos wall display wi-fi speaker technology system for the home.
Noel Leeming CEO Tim Edwards says that this is the biggest store refurbishment project the company has ever carried out
and will give the people of Christchurch a number of firsts.
“Christchurch holds a special place in our history and we’ve come a long way since the VCRs and bulky colour televisions
on which the business was founded. Today, customers can come into store and see how to use their smartphones to control
things like lighting in their home, escape to a Virtual Reality world and experience new places in 360 degrees without
actually travelling there,” says Mr Edwards.
“Our new-look services hub means customers can interact with our specialist service team members in a dedicated zone. We
don’t just let a customer walk out the door, leaving it up to them to work out their purchase, we’re here to help them
get the most out of their purchase. Plus at our connected solutions hub, we can help customers connect their devices
through mobile or broadband,” says Mr Edwards.
“The upgrade is part of our commitment to continuously improving our stores and offering customers ways to make their
lives better through technology,” says Mr Edwards.
To celebrate the reopening, Noel Leeming is also offering the people of Christchurch five days of savings never seen
before on the South Island with crazy deals store wide. The offers are the South Island equivalent to “Massive Sellout”
- an annual sale held in Auckland which has become infamous with bargain hunters.
For opening week there are also three special “Discovery” stations set up where people can come in and experience the
latest in consumer technology. These are Samsung Gear 360 degree content, Drones, and HTC Vive Virtual Reality.
ends