July 2016
Media Release
We’ve slept our way to the top for the third year in a row!
For the third year in a row, Sleepyhead has been named New Zealand’s Most Trusted Bed Brand in the annual Reader’s
Digest Most Trusted Brands survey.
Beds have come a long way since Sleepyhead started making mattresses in a small Auckland factory eight decades ago. The
brand has gone on to develop world-first technology advances and is constantly looking for ways to enhance the way New
Zealanders sleep.
A family business, Sleepyhead is still owned and managed by the Turner family who are truly passionate about making sure
New Zealanders get a quality night’s sleep. Directors Craig and Graeme Turner are involved in all aspects of the
business and can regularly be found on the factory floor. Now their children, the 4th generation, of Turners are working
in the business.
Graeme Turner says: “We are delighted to be named most trusted bed brand for the third year. Our customers are very
important to us and we love hearing stories from people who are noticing a difference in their sleep and are waking
feeling more refreshed after sleeping on a Sleepyhead bed.”
“Every single part of a Sleepyhead bed is carefully considered and, after 81 years in business, we know Kiwis come in
many different shapes and sizes. That’s why we are constantly developing a wide range of comfort and support
technologies to ensure there is a perfect Sleepyhead bed for every New Zealander and every budget.
“Sleepyhead beds are made right here in New Zealand, allowing us to control the quality of every single component. For
example, we make the foam in our factories and the wire we use is meticulously scrutinized to ensure the carbon content
will make the perfect spring,” says Mr Turner.
Thousands of Kiwis have found their new bed using Sleepyhead’s ground-breaking online Sleep Selector tool which looks at
a variety of factors including a person’s health, weight, lifestyle and budget to find the perfect bed for them.
Visit www.sleepyhead.co.nz to find a bed you can trust for a great night’s sleep.
ENDS