The Marketing Group Plc Acquires Ulysses LTD, Extending Global Reach Into U.S MarketPublished on July 25, 2016
The Marketing Group Plc Acquires Ulysses LTD, Extending Global Reach Into U.S MarketAcquisition of Ulysses Ltd marks a
watershed moment for The Marketing Group Plc as it establishes position in the U.S with subsidiary marketing businesses
Wilkin Marketing and With the acquisition of Ulysses Ltd, The Marketing Group Plc also acquires its subsidiaries Marker
Metro, an application and game development studio based in New Zealand, and Clickverta, an inbound marketing consultancy
bring new skills to the group.Earnings per share will increase from 12.9 cents to 19.5 cents post acquisition.EBITDA
will increase by approximately 2.08m Euros in exchange for a share capital increase of approximately 4.5m shares (at a
strike of 4.15 per share, with a total value of 18,582,781 Euros).
A 10-day volume weighted average was used to determine the strike price of the purchase shares, giving a share price of
4.15 Euros per share. EBITDA of the group will increase by approximately 89% in exchange for a share capital increase of
approximately 25%.Stockholm, July 25th 2016 – The Marketing Group plc, a 360 digital company, today announces the
strategic acquisition of Ulysses Ltd and its subsidiary businesses Wilkin Marketing (promotional marketing) and Skye
(multimedia training solutions) in a move that establishes the group’s U.S presence and extends its geographical
footprint to new markets.Along with the U.S based marketing businesses, Ulysses Ltd consists of two other subsidiary
businesses – Marker Metro, which brings unparalleled technology skills and a stake in the massive mobile app and branded
gaming space, and Clickverta, an inbound marketing agency with a strong Nordic presence.
The deal to acquire Ulysses Ltd and its subsidiaries was agreed at a strike price of 4.15 Euros per share, with a total
value of 18,582,791 Euros.
Following this acquisition, the total number of ordinary shares issued by The Marketing Group will increase from
18,212,787 to 22,690,566. This requires the creation of 4,477,779 new ordinary shares, over 50% of which will be subject
to a 360-day lockup period.A 10-day volume weighted average was used to determine the strike price of the purchase
shares, giving a share price of 4.15 Euros per share. The acquisition will increase the EBITDA of the group by
approximately 89% in exchange for a share capital increase of approximately 25%.Jeremy Harbour, Executive Chairman of
The Marketing Group comments, “I am delighted to welcome the new members to the group. It represents a major step
forward in both size and geography, and also to have been able to complete our second major acquisition before our two
month mark is testament to the value of the model. I am now very confident that many more companies will soon join our
ranks and cement our position as an important global player in the marketing services space.
”The acquisition is part of The Marketing Group’s strategic portfolio approach – the agglomeration model – designed to
offer clients a true, global marketing service with a full spectrum of specialist services and world-class talent. It
marks a further step towards The Marketing Group’s declared goal of developing its networks in fast growth markets and
across key sectors.
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