INDEPENDENT NEWS

Designworks appoints new Group Head of Brand Experience

Published: Mon 4 Jul 2016 11:02 AM
Designworks appoints new Group Head of Brand Experience
Auckland, July 4, 2016: Designworks has appointed Danielle Barclay to the newly created leadership role of Group Head of Brand Experience. A world class-brand experience strategist and business leader, Barclay starts her new role immediately.
Working closely with Chairman & CEO Sven Baker, and leadership teams in all six offices and discipline heads, Barclay will be responsible for leading a fully integrated brand experience offer for clients.
Baker said the continued growth of Designworks, rapidly changing client needs and the implementation of the company’s vision to be a fully integrated brand experience business would greatly benefit from a dedicated senior executive of Barclay’s calibre.
With 10 years’ experience in global integrated agencies including DDB, TRO and Greater Group, Danielle brings a wealth of knowledge and expertise to the role delivering brand experience projects throughout the Asia Pacific region. Her key areas of expertise include experience strategy, spatial, interactive and experiential across the retail, workplace and hospitality categories.

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