Dentsu Aegis Network launches global lifestyle marketing agency MKTG in NZ
Dentsu Aegis Network today announces the launch of its ninth global network brand and lifestyle agency, MKTG, with
specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG. The launch of
MKTG strengthens Dentsu Aegis Network’s lifestyle marketing offering throughout the New Zealand market and continues its
expansion around the globe.
Leveraging the collective experience, resources and talent of the former ApolloNation, Synergy and Haystac teams, MKTG
will look to lead in lifestyle marketing across the key service pillars of Live & Experiential, Shopper & Promotional, Sports & Entertainment, and Influence Marketing.
The launch of the MKTG network brand in New Zealand makes a statement to the market with the brand now scaled to 30
offices across 17 countries globally and over 1,450 specialist Activations staff with headquarters in New York.
In New Zealand, a Managing Director will be appointed to drive MKTG, reporting into NZ CEO Rob Harvey.
Rob Harvey, CEO of Dentsu Aegis Network NZ said, “We are really excited to launch MTKG in New Zealand with the coming
together of three fantastic brands. In 2015, we dedicated ourselves to launching a greater lifestyle marketing
capability across the Dentsu Aegis Network and today’s announcement of the launch of MKTG in New Zealand is another
exciting move forward in our local and global vision.”
Charlie Horsey, MKTG Global CEO said, “We have developed a strategy to ensure we not only continue moving forward into
the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”
“The combined strength of ApolloNation, Synergy and Haystac’s experience creating award-winning and impactful solutions
for New Zealand’s most-loved brands, plus MKTG’s premium offering across lifestyle, sports and entertainment means we
can deliver absolutely unrivaled lifestyle marketing solutions for brands in New Zealand.”
ENDS