22 APRIL 2016
Creating a healthier New Zealand – rewards just for healthy living
Sovereign launches Healthy by Sovereign
Leading health and life insurer, Sovereign, has launched New Zealand’s first loyalty programme to reward people for
their everyday health choices including getting out for a walk, heading to the gym or simply doing a fresh grocery shop.
In a bold move aimed at motivating Kiwis to take charge of their health and wellbeing and help create a healthier New
Zealand, the innovative programme, Healthy by Sovereign, gives Kiwis access to rewards and an annual cash-back based on points they earn for everyday healthy behaviours.
Partnering with leading health and wellbeing brands including Fitbit, Garmin, Club Physical, Next Gen, Configure
Express, Jetts and New World, Healthy by Sovereign members can earn points across a number of areas including movement,
exercise, nutrition and general wellbeing.
Sovereign Chief Marketing and Strategy Officer, Chris Lamers says the programme is a game-changer for the industry,
shifting the way Kiwis interact with their health cover.
“Healthy by Sovereign is changing the face of the health insurance industry. Now you don’t have to claim on your health
insurance policy to enjoy the benefits. Every time you work out at the gym, get moving with an activity tracker, do a
fresh grocery shop, or get a check-up at your dentist or doctor, you’ll be rewarded for it.
“The programme has been designed to motivate and support Kiwis on their health journey and help create a healthier
nation as a whole. You don’t have to make big changes to start earning Healthy Points. Just make a few healthy choices
and watch your points grow. How far you go and how much you earn is up to you,” says Lamers.
Available to new and existing Sovereign health insurance customers, as members earn points they’ll receive increasing
levels of rewards including up to $100 cash-back each year and up to $125 in gym vouchers.
Healthy Points can be earned by tracking steps taken each day, working out at partner gyms, fresh food shops at New
World, and getting an annual check-up at the GP and dentist.
To find out more visit: www.healthybysovereign.co.nz
ENDS