21 April 2016
Raising the (equity) roof
Taranaki-based outdoor shelter maker Flexiroof
is launching an equity crowdfunding campaign on PledgeMe
on 22 April, to fund taking their innovative shelter designs to outdoor spaces around New Zealand, and the world.
Flexiroof have been making elegant and simple shelters for patios and outdoor areas since 2013. Founder Simon Moore says
that after validating their product, with more than half a million dollars in sales, they are ready to shift the
business to the next stage by providing shelter kits directly to customers.
“We are excited to be able work with PledgeMe to invite our existing supporters, initial customers, and the wider market
to join us in the next part of our business growth”, says Moore.
“With more than 1.5 million private dwellings in New Zealand, we have a large domestic market to support our ongoing
growth. That base will drive our long-term goal – to sell kits throughout Australasia and license our intellectual
property around the world.”
Flexiroof is expecting to raise a minimum of $165,000, and up to $330,000, which represents 4.2%–8.1% of the company, at
$1.10 per share.
Mr Moore said that Flexiroof had received excellent feedback from customers all over New Zealand, including builders
interested in becoming accredited agents around the country.
“After more than two years perfecting our product and putting shelters up ourselves, we’re now ready to take the next
step in our plan – providing kits to shelter naked patios throughout New Zealand and around the globe.”
PledgeMe founder and CEO Anna Guenther said it is inspiring to see Kiwi ingenuity at work as Flexiroof seeks funding
from their crowd on PledgeMe.
“Simon is a mix of inventor and businessman, having already developed and successfully sold technology to Nike Golf.
“It’s amazing to see companies like Flexiroof turning to their crowd as they get set to expand sales across
Flexiroof’s campaign will go live at 11.00 am on 22 April at pldg.me/flexi