Stuff audience numbers surpass 2 million

15 April 2016

Stuff audience numbers surpass 2 million

Latest Nielsen Online Ratings figures show Stuff has broken a new record, reaching a unique audience of 2.015 million* in March and reinforcing Stuff’s position as New Zealand’s leading digital brand.

Simon Tong, Fairfax Media Managing Director NZ, says this milestone is one everyone at Fairfax Media has reason to celebrate. “We’re in a unique position globally; a local media company is not only the leading domestic website, but is also sitting just behind Google and Facebook.

“Reaching two million New Zealanders in a single month is no easy feat, and it’s something we’ve been driving towards for some time.

“Just last year, two million seemed an audacious goal, but we’ve put a concerted effort into growing our audience and we’ve moved fast. Last year we transformed our newsrooms to enable working in a digitally-centric, audience-first way. And it’s worked.

“New Zealanders have an insatiable appetite for our content and it’s been a collaborative effort from across the business to get us there. We recognise people want to consume content in different ways, so part of our growth has come from not being afraid to try new things, like Facebook’s Instant Articles.”

Tong says growth has come also from a focus in areas such as search, social media and other forms of marketing as well as product improvements, drawing new audiences in to discover Stuff’s content and improving their experience when they get there.

“I would like to thank our Kiwi audience for their loyalty - they are the reason we exist. Helping Kiwi communities is what we are here to do,” adds Tong.

Since starting in 2000, Stuff continues to grow as a prominent Kiwi brand, reaching an audience of 1.5 million in March 2014 and surpassing Trade Me to become New Zealand’s top domestic site in June 2015.

ENDS

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