The Trusts embarks on a digital transformation with Vodafone

Media Release

18/03/2016

The Trusts embarks on a digital transformation with Vodafone

The Trusts is embarking on a major digital transformation to boost efficiencies and allow even more cash to flow back into the West Auckland community.

Owned by the West Auckland public, The Trusts sells alcohol responsibly and returns surplus profits back into the community in the form of grants, donations, sponsorships and rebates.

It has close to 400 employees across its support office, retail and hospitality outlets and is the second largest employer in West Auckland.

The Trusts four-year partnership with Vodafone includes a separate innovation fund to explore and test new digital applications to improve the point of sale experience for customers.

CEO Simon Wickham said The Trusts is looking forward to implementing the changes.

“The Trusts has a proud history of giving back to its community but in order for our business to remain profitable and effective, it is essential that we innovate.

“We have been looking for a partner with an innovative ICT solution to meet our needs and we are very confident Vodafone’s solutions and network will enable us to achieve the results we are looking for,” said Simon Wickham.

The transformation will include improved mobile voice and data capability, network connectivity across sites, a unified communications framework, improved security, modern call centre software and improved Wi-Fi services for customers in its retail stores and hospitality venues.

Vodafone’s Enterprise Director Ken Tunnicliffe said Vodafone’s range of Ready Business solutions will support The Trusts to work smarter and more efficiently now, and into the future.

“A flexible, reliable and intuitive communications framework is essential for kiwi businesses wanting to innovate and remain competitive in today’s rapidly changing digital world.

“This digital transformation will mean The Trust’s employees can connect to each other, their customers and the business more securely and confidently.

“Implementing cloud-based phone and computer systems means The Trusts will no longer need to pour cash into its ageing infrastructure, as the software is regularly upgraded as part of the package,” said Ken Tunnicliffe.

ENDS

Notes to Editor

About Vodafone Ready Business
Vodafone’s Ready Business proposition is backed by a reliable, industry leading network, offering robust and diverse fibre backhaul and more 4G coverage than any other telecommunications provider. The recentacquisitions of TelstraClear and WorldxChange have further transformed Vodafone into an integrated, full telecommunications company – allowing us to offer highly competitive products and services to a broad range of kiwi businesses. Vodafone Ready Business is a part of Vodafone’s Enterprise division - where all customers are supported by account managers and business experts based throughout the country, plus a 24-hour dedicated support line also based in New Zealand.

Vodafone is committed to sustainable business and in an active supporter of national and local community projects through the Vodafone Foundation.

About West Auckland Trust Services - The Trusts

The Trusts is a business owned by the public in West Auckland. We exist to sell alcohol responsibly, and to do so in a way approved of by the community who owns us. Instead of profits being paid to private owners or shareholders, we return surplus profits back into the community or reinvest into the business. We own 24 retail liquor stores operating under the brands West Liquor and Village Wine & Spirits. In addition we own and manage The Quality Hotel Lincoln Green and a variety of bars and restaurants including Black Salt, Bricklane, The Hangar and The Flagship. We have adopted a Statement of Social Responsibility to lead our commitment to good practice in the sale of liquor and in gaming operations at our venues. We’re proud to lead the industry in both these areas.

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