Playstation®4 Drives Gaming And Home Entertainment with Another Record Breaking Year in New Zealand
Strongest Festive Season in New Zealand’s PlayStation® History, Steady Growth and Record Breaking Software Sales
Reported in 2015
PS4™ the No. 1 selling home console for 2015
PS4™ accounts for 65% of the current generation market value
Auckland, New Zealand, 10 March 2016: As Sony Computer Entertainment New Zealand (SCENZ) looks towards 2016, with the promise of groundbreaking innovation,
great games and all round home entertainment services, the company releases 2015 [CY] results demonstrating
record-breaking momentum.
NPD Group data shows that PlayStation® platform value share of the total market grew to 57%, which equates to a 10%
increase on the company’s own performance for the previous calendar year. PlayStation®4 (PS4™) accounted for well over
half the total console hardware value in 2015 with 59%. In fact, the PS4 overall platform accounted for 65% of the total
current generation market value, which includes Nintendo Wii U, PS4, and Xbox One home consoles, games and peripherals.
Record-breaking results were delivered over the 2015 festive period in New Zealand. The Xmas week, was the highest
performing of the year, with December 2015 proving to be the highest performing month in New Zealand PlayStation
history. Festive season success was also replicated globally by the recently announced results of 35.9 million units
sold through - 5.9 million, of which sold during the 2015 festive season.
Luis Gil, NPD, says, “As PS4 maintains its leadership position in the home console market, it is evident that the home entertainment unit has
played an instrumental role in the market success of the New Zealand Interactive Entertainment category.”
Michael Ephraim, Managing Director, Sony Computer Entertainment Australia and New Zealand comments; “We are so proud to see the performance of the entire PlayStation business continue to go from strength to strength.
We’ve exceeded all expectations in the speed of achieving our major milestones for this year, and welcome the inclusion
of PlayStation VR, that will again elevate our proposition by pushing the boundaries of innovative technology. Our New
Zealand players hold an invaluable role in making PlayStation the success it is and we’re incredibly proud to enjoy
these achievements with them.”
PS4™ software success
According to the latest NPD Group results, PlayStation 4 software is outselling its closest competitor by double in both
value (110%) and units (106%). PS4 software value and units grew by a booming 78% and 71% respectively compared to the
previous year.
Taking players on new adventures with every new software release, 2015’s current generation software line up was the
strongest to date. Top 1st party performers were;BloodborneTM, The Order: 1886TM and UnchartedTM: The Nathan Drake Collection. These titles, along with the inclusion of Call of Duty®: Black Ops III, Fallout 4® and Star WarsTM BattlefrontTM from 3rd party publishers made it a record-breaking year for software.
2016 promises to be another groundbreaking year, with highly anticipated exclusives such as Naughty Dog’s UnchartedTM 4: A Thief’s End, Hello Games’ procedurally generated space exploration game, No Man’s Sky and Guerilla Games’ newest action RPG, Horizon Zero DawnTM.
The best place to be entertained:
As digital entertainment services increase in popularity, PlayStation maintains partnerships with major streaming
services including Lightbox, Netflix, TVNZ on Demand, Spotify, Youtube, Quickflix and many more - making PS4 not only
the best place to play, but also the best place to be entertained.
Be it the best gaming experiences, the latest blockbuster movies & TV or great music with Spotify, this broad home entertainment offering is a key focus for 2016, as PlayStation is
committed to delivering something for the whole family.
VR becomes reality
PlayStation®VR (PS VR), set to launch in 2016, is the latest development in groundbreaking innovation. It opens the door
to revolutionary, immersive gameplay transporting players from living rooms to amazing worlds and surprising unknown
experiences. With more than 200 developers producing software for PSVR, its launch in 2016 is set to transform the
gaming landscape.
ENDS