Accolade Wines announces Mud House sponsorship of British & Irish Lions
Accolade Wines announced today that Mud House Wines is now an official sponsor of the 2017 British and Irish Lions tour
of New Zealand.
At a joint press briefing Accolade Wines CEO, Paul Schaafsma and the British & Irish Lions COO, Charlie McEwen, confirmed the Lions 2017 tour partnership to an audience of wine and sports media at
New Zealand House, London.
Paul Schaafsma commented on the partnership, stating “We are extremely excited to be part of the next British & Irish Lions Tour in New Zealand. A Lions tour is huge, especially one hosted by the World Champions. We are also very
proud to be working with our new Mud House brand ambassadors, Sean and Jason, who are here today and I would personally
like to thank them for their support so far.”
Former All Black skipper, Sean Fitzpatrick and England’s much loved former winger Jason Robinson, have come on board to
support the sponsorship as Mud House brand ambassadors. Both rugby legends were present at the press briefing to help
promote the partnership.
Paul continued, “We have high ambitions for our already successful Mud House brand. We’ll be working closely with the
British & Irish Lions to activate a £2m support campaign here in the UK and the team in New Zealand will activate our partnership
on the ground ahead of the tour next June.”
British & Irish Lions Chief Operating Officer Charlie McEwen said, “We are delighted to partner with Mud House Wines as an
official sponsor and wine supplier. Accolade Wines are the premier wine supplier in the UK and to have a quality New
Zealand wine such as Mud House is fantastic.”
New Zealand Sales and Marketing Director, Jack Glover said, “our sponsorship of the British & Irish Lions tour to New Zealand is fantastic. We look forward to welcoming the team along with their thousands of fans
into New Zealand, June 2017, and sharing some true kiwi and Mud House hospitality.”
The Lions Tour of New Zealand will consist of 10 games played throughout the country between June 3 and July 8,
including three Test matches against the double World Champions.
ENDS