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ASA Children’s Codes Review Panel Announced And Call for Submissions

New Zealanders are being invited to offer their views on advertising to children, including food, in a major review of the codes of practice the advertising industry are required to follow.

Advertising to children is a topic that generates a lot of debate, often with a focus on food. The ASA and the review panel have a role to play in this debate as one initiative in the childhood obesity plan announced by Government in 2015.

The panel will review the Children’s Code for Advertising Food and the more general Code for Advertising to Children and is supportive of code changes that will protect the rights of children and their health / wellbeing. The panel invites consumers, the advertising industry, media, the health and education sectors and other individuals and agencies to engage with this process over the coming months.

The panel to review the Children’s Codes will be chaired by retired Court of Appeal Judge, Hon. Sir Bruce Robertson.

The members are:

Philip Broughton	Deputy Chair and public member of the Advertising Standards Complaints Board
Rob Hoar	General Manager, ThinkTV and Television Commercial Approvals Bureau
Sally Hughes	Public Health Strategic Advisor, Heart Foundation
Paula Martin	Group Manager, Sector and Services Policy, Ministry of Health Advertisement - scroll to continue reading
Jude Walter	Director Seen&Heard and marketing, corporate communications specialist

Hon Heather Roy, ASA Chair said “The ASA is very pleased with the range of expertise represented on the panel to support a robust review of the current codes.”

The review panel is calling for submissions to the review with a closing date of 13 April 2016. To assist submitters, a consultation paper is available on the ASA website, www.asa.co.nz or by contacting the ASA on 0800 ADHELP (234357).

The panel welcomes submissions on the operation and content of the Codes and matters relating to all advertising to children including food.

ENDS

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