ASB Becomes First New Zealand Bank to Launch Weibo Account
ASB has become the first bank in New Zealand to launch its own Chinese social network profile on Sina Weibo (Weibo), and
become a verified user.
Coinciding with New Zealand’s Chinese New Year celebrations, ASB has also created its own Mandarin symbol for Chinese
customers to attribute to the bank. Meaning “winning and success” in English, the Chinese character will be used on
ASB’s Weibo posts. (See ASB’s Chinese character below).
ASB General Manager Branch and International Banking, Logan Munro is thrilled to join the Chinese social media platform,
seeing it as a great way to interact with New Zealand’s burgeoning migrant market.
“New Zealand is a wonderfully diverse multi-cultural nation, with a growing migrant population. A growing number of
ASB’s customers are Chinese or are of Chinese origin and it makes sense to connect with our customers in their own
language,” Mr Munro says.
“We’re thrilled to be the first bank in New Zealand to obtain a verified Weibo account and we look forward to extending
our suite of Chinese social media to better connect with our Chinese customers,” Mr Munro says.
With an already large social media following (ASB has more than 141,000 ‘likes’ on Facebook), ASB is looking forward to
increasing its online presence in a new language.
The platform will be used to converse with migrant Chinese customers, providing information on the bank’s news,
sponsorships, campaigns and reports. ASB has a dedicated team to ensure all messaging and content is sensitive to
Chinese custom.
ASB launches its Weibo account ahead of the Auckland Chinese Lantern Festival taking place at the Auckland Domain
between 18 – 21 February. As the festival’s principal sponsor, ASB’s 2016 activations include:
• The ASB Digital Wishing Tree;
• The ASB Lantern Lounge:
Festival attendees will be served complimentary green tea in the Chinese flower-themed lounge. House of
Dumplings will be on hand selling dumplings in the ASB zone;
• Guzheng performances on each of the three nights.
ASB’s Weibo
ENDS