Pedal to the Metal Ensures Brisk January New Vehicle Registrations
David Crawford, Chief Executive Officer of the Motor Industry Association says “Businesses and consumers continued to
buy up large in January 2016, with 11,893 new vehicle registrations resulting in the strongest month of January on
record. January 2016 registrations were 226 (1.9%) ahead of January 2015, made up of 8,899 passenger vehicles and 2,994
commercial vehicles, which is also the strongest commercial vehicle registrations for the month of January on record.”
Toyota maintained it’s significant margin over the rest of the sector with 19% market share (2243 units), 7% higher than
the closest rival, Ford with 12% market share (1,444 units) and Holden with 10% market share (1,244 units).
Compared to January 2015, registrations of passenger vehicles were down 1.2% in January 2016 (111 units). Toyota remains
the market leader for passenger vehicles with 20% market share (1,774 units), followed by Holden with 11% (964 units)
and Mazda with 10% market share (855 units). The Toyota Corolla was the top selling passenger model with 719 units
registered in January (8%), helped by 492 rental car registrations, followed by the Toyota RAV4 with 391 units (4%) and
Holden Commodore with 366 units (4%).
Ford was the commercial market leader for the month of January with 23% market share (699 units), followed by Toyota
with 16% (469 units) and Holden third with 9% market share (280 units). The Ford Ranger retained its position as the
monthly top selling commercial model for January with a massive 22% market share (661 units) followed by the Toyota
Hilux with 10% (300 units) and the Holden Colorado with 9% market share (266 units).
The makeup of the fleet continues to evolve with the sale of sports utility vehicles segment continuing to grow with 33%
market share for the month of January. This is followed by pick-ups/chassis-cabs with 18% market share and small
passenger cars on 16%, down 3% on January 2015.
“While new vehicle sales for 2016 have started where they left off in 2015, the remainder of 2016 is expected to
slightly soften as the year progresses” said Mr Crawford.
ENDS